The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Millennials Want More From Today's New Vehicles


Washington DC March 9, 2020; The AIADA newsletter reported that millennials once thought of as nonfactors in the automotive industry, have quickly become a driving force.


A new study from shows that the industry hasn't kept up with the generational group's expectations.

Those Americans born between 1981-96, the group once more interested in their phones, is now showing their appreciation and debit cards for cars, trucks and SUVs – when it comes to ownership. However, recently discovered the products they're being offered don't match up with what they thought would be available when it was their time to buy. "Millennials had high expectations for a futuristic automotive experience by the year 2020," said Matt Schmitz, assistant managing editor. " But our research found that while the industry hasn't advanced as quickly as they envisioned, millennials' attitude toward automotive is extremely positive and they are the most excited among their generational counterparts to shop for their next vehicle." \ Read more here