LIVONIA, Mich.--(BUSINESS WIRE)--Escalent, a top human behavior and analytics firm, today launched EVForward, a new insights platform that helps automakers and utilities plan for the continued growth of electric vehicle (EV) market share. The tool provides rich, actionable analysis based on an unrivaled quantity and quality of inputs to inform the steps industry players need to take today to inspire broader adoption of EVs and ensure their success with future buyers.

“We took a hard look at the types of consumer information companies have been using to power their EV strategies,” said Mike Dovorany, Automotive & Mobility vice president at Escalent. “We found insights regarding future buyers – specifically, those who aren’t early adopters – were virtually non-existent. EVForward closes that gap and helps automakers and utilities position themselves for success as EV adoption grows over the next decade.”

EVForward is the largest, most comprehensive study of the next generation of EV buyers, with more than 600 variables encompassing proprietary survey information and Acxiom profiling data. Where other studies have relied on the behaviors of early adopters and self-identified intenders, EVForward is focused on the broader marketplace that will determine key aspects of EV mass adoption, from timing and cost to required features and infrastructure support.

As a platform, EVForward provides intuitive tools for stakeholders to freely explore the study’s rich findings in ways that best equip them to make strategic decisions, such as custom queries and data manipulation. Additionally, EVForward answers critical questions, such as:

  • What are the gaps in EV perception compared to reality?
  • What will motivate the next generation of EV buyers?
  • What messages will best improve EV intention?
  • How has EV opinion changed over time?
  • How do desired EV attributes vary by vehicle segment or buyer type?

To learn more about EVForward, join the Escalent Automotive & Mobility team for an informational webinar on Wednesday, March 11, 2020 from 12 p.m. to 12:45 p.m. EDT. Mike Dovorany will share the most surprising insights gleaned from more than 10,000 respondents and answer the most important questions regarding the EV buyers of tomorrow, including:

  • What will motivate the different types of future EV buyers, especially slower adopters and skeptics?
  • How will EVs meet the needs of more consumers in the near future and attract mainstream buyers?
  • What are the charging needs of future EV buyers? What are the corresponding infrastructure implications?

Register now for the webinar at

About EVForward™

Escalent EVForward™ was conducted with a national sample of 10,293 new vehicle buyers aged 18-80. The data were weighted by age, gender, and US state to match the demographics of the US new-vehicle purchaser population. It was also weighted by vehicle segment to match current vehicle sales. Due to its opt-in nature, this online panel (like most others) does not yield a random probability sample of the target population. As such, it is not possible to compute a margin of error or to statistically quantify the accuracy of projections. Escalent will supply the exact wording of any survey question upon request.

About Escalent

Escalent is a top human behavior and analytics firm specializing in industries facing disruption and business transformation. As catalysts of progress for more than 40 years, we tell stories that transform data and insight into a profound understanding of what drives human beings. And we help businesses turn those drivers into actions that build brands, enhance customer experiences and inspire product innovation. Visit to see how we are helping shape the brands that are reshaping the world.


Jordan Walker