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DealerSocket's PrecisePrice (Graphic: Business Wire)

DealerSocket's PrecisePrice (Graphic: Business Wire)

DALLAS--(BUSINESS WIRE)--DealerSocket debuted significant and important innovations for its PrecisePrice digital retail solution at the 2020 NADA Show. Innovations include a new kiosk experience, text label editing capabilities, new lead verification functionality, and a new F&I menu. PrecisePrice is DealerSocket’s industry-leading digital retail solution, and was the first in the market to offer integrated desking software, allowing the solution to deliver penny-perfect pricing with rebates, incentives, and all applicable taxes and fees factored into deal calculations.

New PrecisePrice enhancements launched at NADA that offer exciting innovations in digital retail include:

In-store Kiosk: To provide customers with the same digital experience in-store that dealers offer online, DealerSocket is rolling out a new customized version of its PrecisePrice digital retail software that scales to an iPad Pro and fits within a stand-up kiosk. This enables car shoppers to use an iPad with or without a kiosk format in-store to start or continue their shopping experience, on their own or while speaking with a knowledgeable salesperson.

F&I Express Integration: PrecisePrice’s new VIN-specific F&I menu is the result of a new integration between DealerSocket and F&I Express and its Express Digital Media, which extends Precise Price’s pricing capabilities by directly connecting the product to 160 F&I product providers. The connection provides users with access to detailed product information and video content.

Lead Verification: PrecisePrice’s new lead verification enhancement solves a significant issue plaguing price-unlock features on dealer websites, where customers enter false information to access the dealership’s discounted pricing. With this new feature available and integrated as an option into PrecisePrice, car shoppers are asked to enter a valid phone number or email to receive a verification code which is then entered in the system to engage PrecisePrice and access the dealer’s special pricing. The new capability is especially useful for dealers representing brands with strict advertising guidelines.

Text Label Editing: PrecisePrice users can now edit text labels directly within the digital retail module. This is important for dealers looking to update their consumer experience based on specific dealership language and nomenclature.

These innovations continue the strong momentum for DealerSocket’s digital retail tool from 2019, when PrecisePrice earned certifications from Volkswagen, Toyota, Lexus, and Hyundai, recognizing the market’s leading digital retail solutions. These certifications provide dealers representing those brands with exclusive access to data, reporting, and, in some cases, co-op dollars.

About DealerSocket

DealerSocket is a leading provider of software for the automotive industry, offering a suite of seamlessly integrated products to help dealers sell and service vehicles more profitably, while improving their customers’ experience. DealerSocket’s suite of products offers dealers of all sizes advanced Customer Relationship Management (CRM), innovative Digital Retail, Marketing and Websites, robust Vehicle Inventory Management, insightful Analytics Reporting, and solutions to streamline dealer operations such as Desking, Credit Reporting, Compliance, and an independent-geared Dealer Management System (DMS). DealerSocket’s software has helped its customers sell more than 100 million vehicles throughout its 18-year history. For more information, visit or follow us on Twitter, LinkedIn, and Facebook.


Patrick Mendoza