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SEMA: Lowrider and Quaker State To Debut Charity Build

Hi News Team,

Making a statement and being bold is something all lowriders strive for. That's why when Quaker State teamed up with Lowrider Magazine to build a 1968 Chevrolet Impala, they made sure it was for a cause everyone could stand behind.

Please join us at the Shell "Pioneering Performance" Experience (Silver Lot, Booth #60003) on Tuesday, November 5 at 12:30PM to see Lowrider Magazine and Quaker State unveil their 1968 Chevrolet Impala lowrider build, set to be auctioned off with all proceeds being donated to a charity in 2020. Immediately following the press conference, lunch will be served to credentialed media on a first-come, first-serve basis.

The charity build began with a stock 1968 Chevy Impala in which bodywork, paint, interior and wheels and tires were customized, with efforts completed by Lowrider Magazine with the help of Shell and Quaker State.

Following the press conference, we'd also like to offer you the opportunity to set up an interview with any of our special guests below. Spots are limited, so we look forward to hearing back from you soon to lock in your interview time.

*         Joe Ray - Editor-In-Chief, Lowrider Magazine

o   Interviews available upon request

*         John Chiboroski - Influencer & Grassroots Marketing Manager, Shell Lubricants

o   Interviews available upon request


Jeremy Tsonton
Account Coordinator
Coyne PR
Main: 973.588.2000
Direct: 973.588.2116
Cell: 908.246.6842<>