Volkswagen To Shorten New Car Warranty From 6-year/72,000-mile bumper-to-bumper To 4 years/50,000 miles And Give Dealer $200 ADV Per Vehicle Starting With 2020 Models
Automotive News has learned that in order to help VW's profit-struggling dealers, the German automaker is starting a new Tier 3 advertising program that will pay dealers up to $200 per vehicle to better "develop their local markets."
The program is set to begin in the first quarter of 2020. Volkswagen informed its dealers of the changes late last week. Both are direct efforts by the German brand's new North American leadership team to address lingering issues with two different but equally important constituencies: consumers and its long-suffering dealer network.