Nissan Plans to Cut at Least 10% of Its Global Lineup by Spring 2022
Washington DC July 29, 2019; The AIADA reported that Nissan faced with evaporating profits, will take the pruning shears to a global lineup that includes more than 60 nameplates across the Nissan, Infiniti, and Datsun brands, reports Automotive News.
The Japanese automaker last week said it will trim its product portfolio by at least 10 percent by March 31, 2022. It's part of a sweeping renovation that also involves cuts in work force and production capacity.
The product reductions will focus mainly on small vehicles, including emerging-market Datsun models, Nissan Motor Co. CEO Hiroto Saikawa said last week at a press conference.
Nissan could also shrink the options and packages offered on its vehicles. Dave Wright, dealer principal at Dave Wright Nissan-Subaru in Hiawatha, Iowa, agrees that Nissan's lineup is cluttered with too many option packages and trim levels, making it complicated and expensive for retailers to stock their lots. "If you make a bet on what packages you think a customer is going to want, and they don't want 'em, that car sits and sits and sits," Wright said.