MEDFORD, Ore.--(BUSINESS WIRE)--Lithia Motors, Inc. , one of the nation’s largest providers of personal transportation solutions, announced today that George Hines has been promoted to Senior Vice-President, Chief Innovation and Technology Officer.

“Mr. Hines’ proactive leadership to activate the Lithia store network with digital solutions to reach 80% of consumers nationwide has been tremendous. Our internal investments and strategic partnerships are expanding our suite of convenient and affordable offerings for our customers,” said Bryan DeBoer, President and CEO of Lithia Motors.

“Investing in digital to improve our customers’ experience helps us increase market share and owner loyalty, which drives increased profitability in our stores,” said Bryan DeBoer. He added, “George has accelerated our technology development efforts and we’re excited to recognize his continued leadership and have him as an integral part of our strategic leadership team.”

Lithia Motors cited its Baierl Automotive, multi-dealership platform in Pittsburgh, Pennsylvania and the growing partnership with Shift Technologies in San Francisco, California as incubators for their evolving digital strategies. “Whether people prefer to buy, sell or schedule service from home or whether they prefer the human connection of our store teams, these technologies provide consumers with transparent and empowered shopping experiences,” said Bryan DeBoer.

About Lithia

Lithia Motors, Inc. is one of the largest providers of personal transportation solutions in the United States and is among the fastest-growing companies in the Fortune 500 (#265-2019). Lithia is a growth company powered by people and innovation. By purchasing and building strong businesses that have yet to realize their potential, Lithia generates significant cash flows while maintaining low leverage. Operational excellence is achieved by refocusing the business on the consumer experience and by utilizing proprietary performance measurements to increase market share and profitability. Lithia’s unique growth model reinvests to expand its nationwide network and to fund innovations that create personal transportation solutions wherever, whenever and however consumers desire.


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Eric Pitt
Director, Investor Relations and Treasury
(541) 864-1748