The Midwest Automotive Media Association Hosted Nearly 100 Media to Experience 80 Vehicles during its 2019 Spring Rally at Road America

ELKHART LAKE, Wis.--(BUSINESS WIRE)--The Midwest Automotive Media Association (MAMA) hosted its annual Spring Rally last week at Road America, one of the world’s premier road racing tracks. Over the course of two days, nearly 100 media members from across the country had the opportunity to put nearly 80 vehicles through their paces in a variety of driving opportunities, including on-track, street, off-road and autocross.

Automakers from 25 different brands selected the 2019 MAMA Spring Rally to showcase their latest cars, trucks, SUVs, and CUVs to top-tier automotive journalists. A handful of the attending manufacturers also provided detailed overviews of their latest products.

Lexus officially opened the MAMA Spring Rally with a breakfast presentation featuring the 2020 Lexus RC lineup—particularly the high-performance RC F model.

Following a morning of track touring laps and street drive evaluations, Nissan’s Karen Long discussed the brand’s commitment to sedans, the overall state of the sedan market and the company’s latest reveal, the 2020 Nissan Versa.

Shifting gears, Hyundai put its Veloster N in the spotlight by bringing five models for journalists to drive on track, on street, and in the autocross.

“We were thrilled to share our fun-to-drive Veloster N at the Midwest Automotive Media Association's Spring Rally,” said Mike O’Brien, vice president, product, corporate and digital planning, Hyundai.

Volkswagen kicked off the second day of the 2019 MAMA Spring Rally with a presentation and overview of the Jetta GLI, which was also available for evaluations on the street, the track, and the autocross.

“The Spring Rally is a highlight of the media association year, and I’m delighted that MAMA members were able to experience the vehicle at Road America, one of my favorite tracks on the planet,” said Mark Gillies, senior manager, product and technology communications, Volkswagen of America.

Mopar, the service, parts, and customer-care brand of FCA, hosted the final event and presentation of the MAMA Spring Rally. Kim Mathers, head of accessories and performance parts, Mopar, walked attendees through the brand’s evolution over 80-plus years in serving customers throughout the ownership experience.

Finalists for MAMA’s annual Family Vehicle of the Year (FVOTY) and Luxury Family Vehicle of the Year (LFVOTY) Awards were also announced. The 2020 Jeep Gladiator, 2020 Kia Telluride, 2019 Honda Passport and 2019 Mazda3 made the FVOTY contender list. The 2019 BMW X7, 2019 Lincoln Nautilus and 2019 Mercedes-Benz AMG CLS 53 Coupe are the finalists for LFVOTY.

For multimedia - http://mama.tritium.co/the-midwest-automotive-media-association-hosted-nearly-100-media-to-experience-80-vehicles-during-its-2019-spring-rally-at-road-america

Contacts

Damon Bell
President
Midwest Automotive Media Association
president@mamaonline.org