=?utf-8?Q?EEDAR=27s=20SpdRn=20=2D=20February=20Edition?=
Three quick minutes of the top releases, top retail promotions, social impressions, and all that good EEDAR stuff. Without further ado... View this email in your browser (https://mailchi.mp/eedar.com/eedars-spdrn-decembers-industry-news-aded5igzq2-877413?e=9ca73f73c6) http://www.eedar.com February 2019 Showing January 2019 Data Three quick minutes of the top releases, top retail promotions, social impressions, and all that good EEDAR stuff. Without further ado... Let's go! Top-Selling Games (Digital & Physical) by NPD's Mat Piscatella (http://www.twitter.com/matpiscatella) January 2019 US Video Game Market Highlights Video Game spending fell 19% in January versus a year ago to $893m, but spend was still high enough to represent the 2nd highest January spending since 2013. Nintendo Switch was the best-selling hardware platform of the month, while also being the only console platform to show year on year growth. Kingdom Hearts III was the best-selling title of the month as it set a new franchise launch month sales record in the US. Join me as I take a look at all the highlights and trends! https://www.youtube.com/watch?v=1yjrq-iTXXk Learn More (https://www.npd.com/wps/portal/npd/us/news/top-10/) Kingdom Hearts III Releases 1/29 By Corey Evans Kingdom Hearts III was the top-promoted game during the January snapshot, with 88 total campaigns. Six additional promotions for the All-In-One Package, a bundle containing Kingdom Hearts III and prior installments, appeared on the PS4 storefront. GameStop, Walmart, and Target each had exclusive physical giveaway incentives for pre-ordering. GameStop had seven campaigns giving away a free poster with the game. Walmart featured their free art cards in four promotions, while Target gave away free Funko Pop figures in two in-store campaigns. Top 5 Titles by Promotional Volume (1/01/19 to 1/31/19) Get Retail Tracker (mailto:solutions@eedar.com?subject=Retail%20Tracker&body=Hi%2C%20Cooper%0A%0AI%20saw%20the%20Retail%20Tracker%20tool%20in%20the%20SpdRn%20newsletter%20and%20I'm%20interested%20in%20learning%20more!) Fortnite Versus Apex Legends, Round 1, Fight! By Joe Dodson An underestimated aspect of Fortnite’s dominance is the volume of placements it gets on Digital Storefronts. Fortnite has averaged as many placements as Apex got on its launch day for every single day of 2019. On Twitch, Apex has usurped Fortnite’s position as the most-watched game. Since February 4, Fortnite has only beaten Apex’s peak concurrent viewers on one day (February 14, 2019). Fortnite’s average Twitch viewership since Apex released is 25% lower than its average for the rest of 2019. However, Fortnite’s YouTube viewership has been unphased. Fortnite averaged 52MM new video views per day in 2019 before Apex launched, and it’s averaged 53MM per day since. Apex has averaged 17MM views per day, which is huge for any normal AAA video game. While Fortnite’s mainstream cultural relevance isn’t threatened by Apex, EA’s game could cut into Fortnite’s editorial placement share on digital storefronts. And as storefronts try to figure out which one to promote and where, that could cut into everyone else’s shares. January 2019 Top 5 Social Impressions Get GamePulse (mailto:solutions@eedar.com?subject=GamePulse%20Enquiry&body=Hi%2C%20Cooper%0A%0AI%20saw%20the%20Social%20Impressions%20in%20the%20SpdRn%20newsletter%20and%20I'm%20interested%20in%20learning%20more%20about%20GamePulse!) EEDAR's 2018 Q4 Round Up Powered by PlayerPulse Get insights into gaming's 2018 Q4 Roundup, including a deep dive in: Purchase Intent Get a snapshot of 2019's Top 10 games that gamers are looking to purchase. Genre Trends Understand how genre trends changed across platforms. ** Explore the Evolving Demographics of Nintendo Switch Users ------------------------------------------------------------ See a granular comparison of shift, comparing LTD Switch Owners (Q4 2018) to Early Adopters (Q2 2017), specifically: The demographic shift from Early Adopters to LTD Owners The age differences The time spent on console/PC (weekly) The money spent on console/PC (yearly) Video engagement (Twitch, YouTube, etc.) Most common titles Switch owners are playing on console/PC Read the Full 2018 Q4 Round Up (https://www.eedar.com/eedar-blog/2018-q4-round-up) ============================================================ You did it! Now go and crush it. 🎮 ** (https://twitter.com/eedar) ** (https://www.facebook.com/EEDAR/) ** (https://www.eedar.com) ** (https://www.linkedin.com/company/electronic-entertainment-design-and-research-eedar-/) Copyright © 2019 EEDAR, All rights reserved. You are receiving this email because you are subscribed to communications from EEDAR. As a result, we would like to share interesting pieces of data and product options that we believe may help you with an upcoming project. Our mailing address is: EEDAR 2075 Corte Del Nogal, Suite B Carlsbad, CA 92011 USA Want to change how you receive these emails? You can ** update your preferences (https://eedar.us10.list-manage.com/profile?u=933bc283c8b85e2e50b9fc9e5&id=7c9dfb5898&e=9ca73f73c6) or ** unsubscribe from this list (https://eedar.us10.list-manage.com/unsubscribe?u=933bc283c8b85e2e50b9fc9e5&id=7c9dfb5898&e=9ca73f73c6&c=4b48f7a71a) .