Tire Rack strengthens support of Grassroots Motorsports with champcar title sponsorship
ChampCar Endurance Series Celebrates 10 Years of Racing with New Title Sponsor and Venues
SOUTH BEND, Indiana (January 17, 2019) – TireRack.com, America’s largest independent tire tester and consumer-direct source for tires, wheels and performance accessories, today announced its expansion into the world of endurance racing with the title sponsorship of the TireRack.com ChampCar Endurance Series.
Entering its 10th season with 29 events scheduled for the year, the ChampCar Endurance Series provides the simplest path to real road racing. From Daytona International Speedway and WeatherTech Raceway Laguna Seca to Watkins Glen International and – new this year – the road course at the Indianapolis Motor Speedway, ChampCar provides the opportunity for teams of drivers at all levels to compete on the most renowned tracks in all of motorsports.
“It’s a perfect match, really,” says ChampCar CEO Mike Chisek. “We’re excited about working with Tire Rack and their experienced marketing and customer service teams which have a history of great support to grassroots racers. We believe that our members will benefit from our close partnership, and they’ll be excited to promote a company that they already have established relationships with. Our new partnership lends great credence to who we are as a club and only furthers the growth of both the Tire Rack and ChampCar organizations.”
To celebrate the new sponsorship, ChampCar will be awarding a free set of tires through Tire Rack to the winner of a random drawing at the drivers’ meeting at each event starting in 2019.
Tire Rack.com ChampCar Endurance Series broadcasts the majority of their events over YouTube and Facebook Live so that participants can share their adventure with upwards of 150,000 world-wide viewers via live race day coverage.
“We share the passion for motorsports and the camaraderie that drives each and every participant in the Tire Rack.com ChampCar Endurance Series,” explained Matt Edmonds executive vice president at Tire Rack. “Whether behind the wheel or supporting the drivers, it is the diverse experience level of each team member, all competing on the same track over many cycles of the clock that truly makes ChampCar unique and exciting.
“Endurance racing also means the management of wear and performance of the race car’s tires. That’s something that every team is looking to maximize,” he continued, “and we truly appreciate.”
The 2019 TireRack.com ChampCar Endurance Series will engage over 4,000 competitors this season. While some drivers will be looking to hone their skills for their professional work, others will approach it simply as “motorsports therapy” – all in an environment where safety while having fun is the top priority. For more information and a complete schedule of events, please visit the TireRack.com ChampCar Endurance Series website at champcar.org.
About Tire Rack
Tire Rack, family-owned and headquartered in South Bend, Indiana, is America’s largest independent tire tester and consumer-direct source for tires, wheels and performance accessories. Their team of over 100 test drivers (their sales team) tests tires from every major tire manufacturer on the company’s state-of-the-art, 11.7-acre test facility. The findings are then posted on the company’s website, www.tirerack.com, where consumers can make an educated decision on a tire, wheel or performance accessory purchase.
About ChampCar Endurance Series
ChampCar is the simplest path to real wheel-to-wheel road racing! ChampCar Endurance Series is member driven organization and is for people like you that have always wanted to go road racing without all the hassles, huge rulebook, or obscene expense. All you need is a valid driver’s license, some safety gear, and a race car, which you can rent from arrive and drive teams, or build your own car! You can watch our races live at www.ChampCar.live or visit our website at www.champcar.org for more information.