Mitsubishi Motors welcomes Westgate Triad Mitsubishi into growing dealer network
CYPRESS, Calif. – Mitsubishi Motors North America, Inc. (MMNA) today announced a new addition to the North American dealer network – Westgate Triad Mitsubishi in Graham, N.C. The dealership opened its doors and welcomed the community in on November 6. It marks the second Mitsubishi dealership owned and operated by Raleigh, N.C.-based Westgate Auto Group, LLC., the other being located in Raleigh itself.
The expansion in Graham is part of a plan to help improve customer loyalty and bring the brand into areas that do not have a strong Mitsubishi presence.
Mitsubishi also recently expanded its field operations network from two zones to four by adding new offices in Fla. and Calif. in an effort to reinforce sales support for dealers.
"I'm excited to enter the fast-growing Triad marketplace," said Ehsan A. Khani, owner and manager of Westgate Auto Group. "Mitsubishi Motors is the oldest of the major car companies in Japan having produced their first vehicle in 1917 and their first commercial vehicle in 1932. The brand offers superior quality at an affordable price and we will showcase the full line-up of Mitsubishi vehicles at Westgate Triad Mitsubishi."
With two all-new vehicles introduced in 2018, the Outlander PHEV and Eclipse Cross, MMNA is strengthening the brands dynamic CUV lineup and attracting new and different buyers.
"Westgate sees the value of association with Mitsubishi, establishing its second store in North Carolina," said Kimberly McKee, Southeast Regional Dealer Network manager, MMNA. "We are excited to add Westgate Triad Mitsubishi to our team and are looking forward to working towards strengthening the health and profitability of our dealers in North America."
Westgate Triad Mitsubishi is located at 327 Auto Park Drive, Graham N.C. 27253.
For more on Mitsubishi Motors and the dealer network, please visit media.mitsubishicars.com.
About Mitsubishi Motors North America, Inc. Through a network of approximately 355 dealer partners across the United States, Mitsubishi Motors North America, Inc., (MMNA) is responsible for the sales, research and development, marketing and customer service of Mitsubishi Motors vehicles in the U. S. 2018 marked the brand's sixth consecutive year of sales growth.
Located in Cypress, Calif., MMNA is a part of the Renault-Nissan-Mitsubishi Alliance, the largest automaker alliance in the world. Mitsubishi continues to lead the way in the development of highly efficient, affordably priced new gasoline-powered automobiles, while using its industry-leading knowledge in battery-electric vehicles to develop future EV and PHEV models.
For more information on Mitsubishi vehicles, please contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.