Ford Reports November 2018 Sales Down vs 2017, But Up Big with Specific Models
DEARBORN, MI - December 3, 2018: Ford Motor Company today reported its November 2018 U.S. sales results. November U.S. sales at Ford Motor Company totaled 196,303 vehicles, representing a 6.9 percent decline.
As a result of a decline in daily rental sales due to order timing, Ford fleet sales were down 7.1 percent; daily rental was down 32.7 percent, while commercial sales were up 11.8 percent.
“F-Series marked a record nine straight months topping the 70,000 truck mark, a consistent performance by a high volume, high margin product unmatched in the industry. Sales of our all-new Expedition and Transit Connect continue to grow, as does our mix of trucks, SUVs and vans. This mix totaled 82 percent in November boosting our transaction pricing to a new record of $37,000 per vehicle,” said Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service.
A stronger mix of Trucks and SUVs increased Ford’s overall average transaction pricing, hitting a new record of $37,000 in November, a $1,600 increase over last year. This compares to a $780 increase for the overall industry, with average transaction prices of $33,400.
Ford F-Series has now recorded a record nine straight months topping 70,000 trucks sold, on sales of 72,102 pickups.
Overall Ford Expedition sales increased 7.9 percent last month with 4,264 SUVs sold. At retail, Expedition sales grew at a faster pace of 17.7 percent.
Lincoln Navigator sales rose on strong demand and tight inventory; 88 percent of retail sales were high series Reserve and Black Label Navigator models. Navigator posted gains of 27.3 percent overall.
Lincoln began selling its new Nautilus SUV last month; overall MKX and Nautilus sales were up 20.4 percent, with Nautilus representing approximately half of the retail mix.