MINNEAPOLIS--(BUSINESS WIRE)--Walser Automotive Group is changing gears to put more women in the driver’s seat of the automotive industry. The Minnesota-based automotive group has launched its first-ever women’s resource network called Women of Walser (WOW).

Walser recognizes the disparity of women in the automotive industry with women fulfilling just 19 percent of active employees on new-car dealership payrolls nationwide, according to the 2018 NADA Dealership Workforce Study.

It is WOW’s mission to actively engage women at all levels of the company through diversity accountability, mentorship, leadership, and various networking events.

WOW is an opportunity for women at Walser to raise their hands and take the lead on important initiatives while developing leadership skills with exposure to other senior leaders. Walser is committed to developing our strong workforce of women while meeting the strategic needs of the company, including growing Walser’s female market share to better represent the customers it serves.

“Diversity is important to us at Walser. Bringing your ‘whole self’ to work every day is who we are. It also makes great business sense as we respond to the ever-changing needs of the customer,” said Sherry Schultz, Walser’s Chief Human Resources Officer. “We know that looking like the marketplaces we serve and creating a strong pipeline of diverse leaders and will contribute to Walser’s ongoing success.”

With 85 percent of car sales influenced by women, and 62 percent of all new cars sold to women, Walser has made it a priority to create parity between its current employees and prospective customers.

These initiatives are focused on changes that make Walser a great place to work for its current female employees and to raise awareness of Walser as a preferred employer for future employees. WOW is highly-inclusive of all Walser employees and men are welcome to attend any and all events.

About Walser Automotive Group

Through 62 years of service, Walser Automotive Group has become a pioneer in the automotive industry. Walser’s progressive commitment to growth, innovation, and the customer experience has changed the car-buying journey. Walser operates 25 dealerships and affiliated businesses featuring major and luxury brands throughout Minnesota and Kansas. Learn about Walser’s career opportunities at walsercareers.com.

Contacts

Walser Automotive Group
Dayna Landgrebe, 952-345-0806
Walser.com