The Auto Channel Title Sponsorship Opportunity (Barter) - Auto Parts Retailer and The Auto Channel
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To Auto Parts Retailer:
Something for nothing is usually worth what it is priced at, but not this time.
Your company can acquire a title sponsorship of The Auto Channel worth millions of dollars of consumer and investor promotional value, advertising, and a million page automotive content archive for no cash cost...by just leveraging your already bought and paid for media.
Over the past 23 years, as co-publisher of The Auto Channel.com, I have adjusted to changes in the ways of the Web, now the biggest paradigm is coming, Beyond Search a change so important that we must change to move successfully into our future or get overwhelmed in Google's business model change.
In a Beyond Search world to acquire viewers we must direct search to a narrower content cloud, a vetted trusted single subject “go directly-to-a-Focused-Content-Channel” like The Auto Channel
On-line marketing in the Beyond Search world, will require e-commerce sites like yours to master a secret weapon, the know-how to produce and insert relevant-to-their-business-content, but most commerce site marketers will lack the essential technology to connect creative content to upstream creation and downstream delivery.
Beyond Search world editorial site publishers, despite having desirable content and publishing knowledge, must exponentially increase their brand's top of mind awareness (IE. ESPN, CNN, Fox News, MSNBC, Amazon, The Weather Channel, Huffington Post, New York Times, WSJ, Wikipedia, Craigslist, CNET, Yelp, Drudge Report and other top of mind sites to attract ”direct visitors” to go to to find the content they are looking for...bypassing Google or any other search engine.
Fill On-line Marketing Needs
Auto Parts Retailer Needs: Relevant Editorial Automotive Content, Big Time Sponsorship Anchor
The Auto Channel Needs: Top Of Mind Awareness, commerce partner.
Details:
The Auto Channel will provide a Title Sponsorship in exchange for site visibility exposure derived from a simple promotional ad tag piggybacked on your already paid for media.
The Sponsorship offers your advertising exposure, plus re-publication rights to million pages of brand safe automotive content: professionally created automotive stories, historic and current data bases and use of our content posting technology that simultaneously publishes stories to your site just as those stories are being published to The Auto Channel.
To create the required content, other companies will need to invest capital and staff time to ramp up their know-how of production and publishing technology for high-level, relevant-to-their-products-or-services, content for daily inclusion into their web property.
The Auto Channel
The Auto Channel is a pioneer in ad supported web publishing. Over the past 23 years The Auto Channel author's, creates and distributes brand safe automotive content as text, images, interactive data-bases and streaming video and audio via the web (and recently via TV) directly to auto enthusiasts, auto industry participants, automotive educators, students, technicians in-market civilians and their car-uncle and aunt coaches.
So why give it away now?
Beyond Search. Google has changed it's search rules (from purely “best content first” to ad spend influenced auction type advertising) This change really hurt The Auto Channel. Before the change Google valued our content and web searches resulted in multiple millions of viewers sent to The Auto Channel to view our content each month, content that was consistantly listed at the top of the first pages of Google's SERP, making The Auto Channel the most viewed independent automotive web site in the world.
In order to match our historic audience position we project that we would have to invest millions of dollars in advertising, an investment we believe will not provide a fair ROI for us or any advertising supported editorial publication whose raison d'etre is “telling not selling” But by using the content to attract the right audience by integrating it into a relevant commerce site the content will generate increased revenue from “for sale” products or services.
Visibility and Content Partner Deal
Partner's Role and Responsibility: Support an official sponsor position with a tag that promotes The Auto Channel on/within each of the partner's paid media...print, digital and video advertising.
The Auto Channel's Role and Responsibility: Provide Title sponsorship banner positions on The Auto Channel, plus access to millions of pages of automotive news as text, video, audio, databases and images.
Interested? Questions?
Robert Jay Gordon President and Principal
Marc J Rauch Exec. Vice-president and Principal
The Auto Channel, LLC 332 West Broadway, Suite 1220 Louisville, KY 40202
Bob Mobile 502 386 8316 Marc Mobile 916 296 5470