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Honda Introduces New Insight With Media Campaign +VIDEO


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An Alternative to a World of 'Meh' Hybrids – New Marketing Campaign Introduces the Stylish, Sophisticated, Fuel-Efficient and All-new 2019 Honda Insight

TORRANCE, Calif. July 23, 2018:

  • New "Fight Mehdiocrity" campaign shatters preconceived notions that good looks and performance need to be sacrificed for great fuel economy
  • All-new Honda Insight offers sophisticated sedan styling with class-leading passenger space, uncompromised cargo room and a 55 mpg1 city EPA rating

A multi-channel campaign for the all-new 2019 Honda Insight beginning today, promises a much-needed alternative to its "Meh" hybrid vehicle competition. Similar to the phrase "Blah," the term "Meh" is a commonly used expression for a lack of excitement. In the new "Fight Mehdiocrity" campaign, Honda highlights the uniqueness of the all-new Insight, with its sophisticated and universally appealing sedan styling – while portraying other cars in its class for the feelings they inspire – Meh. Ugh. Blah.

The "Fight Mehdiocrity" campaign makes it clear that drivers don't need to sacrifice the desire for styling, performance, passenger space and cargo room to achieve great gas mileage. "Fight Mehdiocrity" will air on television starting today and through the fall – when the campaign expands to Honda social and digital platforms, including a series of social videos that will depict the 'Meh'mobiles' featured in the TV campaign.

"Our new marketing campaign introduces the all-new Honda Insight as simply a great sedan to demonstrate that a hybrid vehicle can be a beautiful thing," said Susie Rossick, Assistant Vice President of Honda Marketing at American Honda Motor Co., Inc. "We have created a campaign to show that with the Honda Insight, you can have a fuel-efficient vehicle without compromising great styling and fun-to-drive performance."

"Fight Mehdiocrity" Campaign Elements

The 2019 Honda Insight marketing campaign begins airing on national TV starting July 23rd, featuring a :30 ad titled "World of Meh" (https://honda.us/WorldofMeh). To complement national efforts, a mix of high impact out of home ads will announce the sleek, stylish Insight in key markets, including Los Angeles, New York and San Francisco, and in one of the most heavily-trafficked places in the world, outside New York City's Macy's Herald Square near the famed Penn Station.

This fall, the Insight campaign's print, digital and social media extensions ramp up. To maximize awareness, the Insight will be featured in homepage takeovers on sites such as Yahoo!, MSN and YouTube surrounding major sporting events including the NFL Kickoff, NBA Opening week and the Honda sponsored Little League World Series. The use of social video and rich mobile ad units in this campaign are intended appeal to a younger, active audience. The Insight also will be integrated into various Gimlet lifestyle podcasts to highlight the benefits of hybrid technology through native storytelling content.

The 2019 Honda Insight

The all-new sharply styled, tech-savvy and highly fuel efficient 2019 Honda Insight offers customers a premium driving experience, exceptional fuel economy and advanced standard safety features. The 2019 Insight combines best-in-class passenger space, premium interior appointments, upscale styling and a driving experience that far exceeds its hybrid competition. With 151 horsepower, Insight offers brisk acceleration, yet receives an EPA city rating of 55 mpg (LX/EX trims). Additionally, its comparatively low starting price and generous level of standard features mean Insight buyers don't have to compromise to save fuel. Available in LX, EX, and Touring trims, all Insight trims come standard with multi-element LED headlights, push-button start, a digital driver's meter and the Honda Sensing® suite of advanced safety and driver-assistive technologies.

Insight joins the Clarity series and 2018 Accord Hybrid as the fifth new Honda electrified vehicle introduced over the past year. As a premium compact sedan, Insight is positioned and priced between Civic and Accord in Honda's passenger car lineup.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2017, more than 90 percent of all Honda brand vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

 

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1. Based on 2019 EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary depending on how you drive and maintain your vehicle, driving conditions, lithium-ion battery pack age/condition and other factors.

2019 Honda Insight Specs and Options

ENGINEERING LX EX TOURING
Engine Type In-Line 4-Cylinder In-Line 4-Cylinder In-Line 4-Cylinder
Displacement 1498 cc 1498 cc 1498 cc
Horsepower (SAE net) 107 @ 6000 rpm 107 @ 6000 rpm 107 @ 6000 rpm
Torque (SAE net) 99 lb-ft @ 5000 rpm 99 lb-ft @ 5000 rpm 99 lb-ft @ 5000 rpm
Bore and Stroke 73.0 mm / 89.5 mm 73.0 mm / 89.5 mm 73.0 mm / 89.5 mm
Compression Ratio   13.5 :1 13.5 :1 13.5 :1
Valve Train 16-Valve DOHC i-VTEC® 16-Valve DOHC i-VTEC® 16-Valve DOHC i-VTEC®
3-Mode Drive System (ECON/Sport/EV)
Port Fuel Injection
AC Synchronous Permanent-Magnet Electric Motor 
     Horsepower 129 @ 4000-8000 rpm 129 @ 4000-8000 rpm 129 @ 4000-8000 rpm
     Torque 197 lb-ft @ 0-3000 rpm 197 lb-ft @ 0-3000 rpm 197 lb-ft @ 0-3000 rpm
Total System Horsepower1 151.5 151.5 151.5
Lithium-Ion Battery
Electric Parking Brake with Automatic Brake Hold
Eco Assist™ System
Active Noise Cancellation™ (ANC)
Hill Start Assist
Immobilizer System
CARB Emissions Rating2 LEV3-SULEV30 LEV3-SULEV30 LEV3-SULEV30
Remote Engine Start  
TRANSMISSION LX EX TOURING
Electronic Continuously Variable Transmission (e-CVT) with Shift-By-Wire (SBW), Sport Mode and Deceleration Selectors
Electric Motor 2.454 2.454 2.454
Engine / Overdrive 0.805 0.805 0.805
Reverse 2.454 2.454 2.454
Final Drive 3.42 3.42 3.42
BODY/SUSPENSION/CHASSIS LX EX TOURING
MacPherson Strut Front Suspension
Multi-Link Rear Suspension
Dual-Pinion, Variable-Ratio Electric Power Steering (EPS)
Stabilizer Bar (front/rear)  25.0 mm / 16.0 mm 25.0 mm / 16.0 mm 25.5 mm / 16.0 mm
Steering Wheel Turns, Lock-to-Lock 2.54 2.54 2.54
Steering Ratio 12.58 12.58 12.58
Turning Diameter, Curb-to-Curb 35.7 ft 35.7 ft 35.7 ft
Power-Assisted Ventilated Front Disc/Solid Rear Disc Brakes (front/rear) 11.1 in / 10.2 in 11.1 in / 10.2 in 11.1 in / 10.2 in
Wheels   16 in Alloys 16 in Alloys 17 in Alloys
All-Season Tires 215 / 55 R16 93V 215 / 55 R16 93V 215 / 50 R17 91H
Tire Repair Kit (TRK) with 24-Hour Assistance
EXTERIOR MEASUREMENTS LX EX TOURING
Wheelbase 106.3 in 106.3 in 106.3 in
Length 183.6 in 183.6 in 183.6 in
Height 55.6 in 55.6 in 55.6 in
Width 71.6 in 71.6 in 71.6 in
Track (front/rear)  60.9 in / 61.6 in 60.9 in / 61.6 in 60.9 in / 61.6 in
Curb Weight 2987 lbs 3000 lbs 3078 lbs
Weight Distribution (front/rear) 61.1% / 38.9% 61.0% / 39.0% 60.6% / 39.4%
INTERIOR MEASUREMENTS   LX EX TOURING
Headroom (front/rear) 39.3 in / 36.9 in 39.3 in / 36.9 in 37.5 in / 36.6 in
Legroom (front/rear) 42.3 in / 37.4 in 42.3 in / 37.4 in 42.3 in / 37.4 in
Shoulder Room (front/rear) 56.9 in / 55.0 in 56.9 in / 55.0 in 56.9 in / 55.0 in
Hiproom (front/rear) 53.7 in / 47.3 in 53.7 in / 47.3 in 53.7 in / 47.3 in
Cargo Volume 15.1 cu ft 15.1 cu ft 14.7 cu ft
Passenger Volume 97.6 cu ft 97.6 cu ft 94.7 cu ft
Seating Capacity 5 5 5
EPA MILEAGE RATINGS3/FUEL LX EX TOURING
Electronic Continuously Variable Transmission (e-CVT) (City/Highway/Combined) 55 / 49 / 52 55 / 49 / 52 51 / 45 / 48
Fuel Tank Capacity 10.6 gal 10.6 gal 10.6 gal
Required Fuel Regular Unleaded Regular Unleaded Regular Unleaded
Pressurized Fuel Tank
ACTIVE SAFETY LX EX TOURING
Acoustic Vehicle Alerting System (AVAS)
Vehicle Stability Assist™ (VSA®) with Traction Control4
Anti-Lock Braking System (ABS)
Electronic Brake Distribution (EBD)
Brake Assist
Multi-Angle Rearview Camera5 with Guidelines with Dynamic Guidelines with Dynamic Guidelines
Tire Pressure Monitoring System (TPMS)6
LED Daytime Running Lights (DRL)
Forward Collision Warning (FCW)7 (Honda Sensing® feature)
Lane Departure Warning (LDW)8  (Honda Sensing® feature)
Collision Mitigation Braking System™ (CMBS™)9  (Honda Sensing® feature)
Road Departure Mitigation System (RDM)10  (Honda Sensing® feature)
 
PASSIVE SAFETY LX EX TOURING
Advanced Compatibility EngineeringTM (ACETM) Body Structure
Advanced Front Airbags (i-SRS)
SmartVent® Front Side Airbags 
Side Curtain Airbags with Rollover Sensor
3-Point Seat Belts at all Seating Positions
Front 3-Point Seat Belts with Automatic Tensioning System
Lower Anchors and Tethers for CHildren (LATCH):                                                                             Lower Anchors (2nd-Row Outboard), Tether Anchors (2nd-Row All)
Driver's and Front Passenger's Seat-Belt Reminder
Child-Proof Rear Door Locks
DRIVER-ASSISTIVE TECHNOLOGY LX EX TOURING
Lane Keeping Assist System (LKAS)11 (Honda Sensing® feature)
Adaptive Cruise Control (ACC) with Low-Speed Follow12  (Honda Sensing® feature)
Traffic Sign Recognition System (TSR)13 (Honda Sensing® feature)
Auto High-Beam Headlights
Honda LaneWatch™14  
 
EXTERIOR FEATURES LX EX TOURING
LED Headlights with Auto-On/Off
LED Taillights and Brakelights
Security System with Remote Entry and Trunk Release
Fin-Type Roof-Mounted Antenna
Heated, Body-Colored Power Side Mirrors with LED Turn Indicators and Chrome Accent
Variable Intermittent Windshield Wipers Rain-Sensing
Body-Colored Door Handles with Chrome Accent
Smart Entry with Walk Away Auto Lock®  
One-Touch Power Moonroof with Tilt Feature    
LED Fog Lights    
 
COMFORT & CONVENIENCE LX EX TOURING
Automatic Climate Control System  
Driver's and Front Passenger's Illuminated Vanity Mirrors
Power Windows with Auto-Up/Down Driver's and Front Passenger's Windows
Power Door Locks
Driver's and Front Passenger's Illuminated Window and Door Lock Controls
Cruise Control
One-Touch Turn Indicators
Tilt and Telescopic Steering Column
LED Ambient Console Lighting
Center Console with Sliding Armrest and Storage Compartment
Sliding Sunvisors
Door-Pocket Storage Bins (front/rear)
Electronic Remote Trunk Release
Headlights-On Reminder
Map Lights
Rear-Seat Heater Ducts
Floor Mats
12-Volt Power Outlet (front)
Rear-Window Defroster with Timer
Cargo Area Light
Illuminated Steering Wheel-Mounted Controls
Beverage Holders
Push Button Start
Rear-Seat Center Armrest  
Passenger-Side Seatback Pocket    
HomeLink® Remote System15    
Dual-Zone Automatic Climate Control System    
Leather-Wrapped Steering Wheel    
Automatic-Dimming Rearview Mirror    
SEATING LX EX TOURING
Driver's Seat with Manual Height Adjustment  
Adjustable Front Seat-Belt Anchors
Adjustable Head Restraints
Fold-Down Rear Seatback   60/40 Split 60/40 Split
Heated Front Seats    
Driver's Seat with 8-Way Power Adjustment    
Leather-Trimmed Seats    
Front Passenger's Seat with 4-Way Power Adjustment    
AUDIO & CONNECTIVITY LX EX TOURING
160-Watt Audio System with 6 Speakers    
5-Inch Color LCD Screen    
1.0-Amp USB Audio Interface16 Front Console (1 Port)    
Bluetooth® HandsFreeLink®17
Bluetooth® Streaming Audio17
Pandora®18 Compatibility
Radio Data System (RDS)
Speed-Sensitive Volume Compensation (SVC)
180-Watt Audio System with 8 Speakers    
8-Inch Display Audio with High-Resolution (720P) Electrostatic Touch-Screen, Knob and Hard Keys for Primary Controls and Customizable Feature Settings  
HondaLink®19  
Apple CarPlay™20 Integration  
Android Auto™21 Integration  
SMS Text Message Function22  
SiriusXM® Radio23  
HD Radio™24  
2.5-Amp USB Smartphone/Audio Interface16   Front Console (2 Ports) Front Console (2 Ports)
450-Watt Premium Audio System with 10 Speakers, including Subwoofer    
Honda Satellite-Linked Navigation System™ with Voice Recognition25 and Honda HD Digital Traffic    
HondaLink® Subscription Services26    
Mobile Hotspot Capability27    
DRIVER INFORMATION INTERFACE LX EX TOURING
Adaptive Cruise Control (ACC) On and System Indicators
Average Fuel Economy Indicators (A&B)
Average Speed Indicators (A&B)
Door- and Trunk-Open Indicators
Deceleration Selector Indicator
Driver Attention Monitor
Eco Score Indicator
ECON Mode Indicator
Elapsed Time Indicators (A&B)
Engine Oil Life/Maintenance Minder Indicator
EV Mode Indicator
Exterior Temperature Indicator
Gear Position Indicator
Instant Fuel Economy Indicators (A&B)
Lane Keeping Assist System (LKAS) On and System Indicators
Miles-to-Empty Indicator
Odometer and Trip Meters (A&B)
Power/Charge Indicator
Power Flow Monitor
Power System Indicator
Ready to Drive Indicator
Safety Support Indicators
Sport Mode Indicator
System Message Indicator
Traffic Sign Recognition System
Audio Information  
Phone Information  
Compass    
Turn-By-Turn Directions    
INSTRUMENTATION LX EX TOURING
12-Volt Battery-Charging System Indicator
ABS Indicator
Airbag System Indicator
Auto High-Beam Headlights Indicator
Automatic Brake Hold Indicators
Brake System Indicator
Electric Power Steering (EPS) Indicator
Fuel Level Indicator
Headlights-On Indicator
High-Beam Indicator
High-Voltage Battery Charge Level Indicator
Immobilizer System/Security System/Alarm Indicator
Low-Fuel Indicator
Low-Tire Pressure/TPMS Indicator
Malfunction Indicator
Seat-Belt Reminder Indicator
Speedometer
Turn Signal/Hazard Indicators
VSA System and VSA-Off Indicators
Fog Lights Indicator  
[1] Total system horsepower as measured by the peak, concurrent output of the two electric motors and gasoline engine.
[2] LEV3-SULEV30-rated in all 50 states.
[3]  Based on 2019 EPA mileage ratings. Use for comparison purposes only. Your mileage will vary depending on driving conditions, how you drive and maintain your vehicle, battery-pack age/condition, and other factors.
[4]  VSA is not a substitute for safe driving. It cannot correct the vehicle’s course in every situation or compensate for reckless driving. Control of the vehicle always remains with the driver.
[5]  Always visually confirm that it is safe to drive before backing up; the rearview camera display does not provide complete information about all conditions and objects at the rear of your vehicle.
[6]  For optimal tire wear and performance, tire pressure should be checked regularly with a gauge. Do not rely solely on the monitor system. Please see your Honda dealer for details.
[7] FCW cannot detect all objects ahead and may not detect a given object; accuracy will vary based on weather, speed and other factors. System operation affected by extreme interior heat. FCW does not include a braking function. Driver remains responsible for safely operating vehicle and avoiding collisions.
[8] LDW only alerts drivers when lane drift is detected without a turn signal in use. LDW may not detect all lane markings or lane departures; accuracy will vary based on weather, speed and road condition. System operation affected by extreme interior heat. Driver remains responsible for safely operating vehicle and avoiding collisions.
[9]  CMBS cannot detect all objects ahead and may not detect a given object; accuracy will vary based on weather, speed and other factors. System operation affected by extreme interior heat. System designed to mitigate crash forces. Driver remains responsible for safely operating vehicle and avoiding collisions.
[10]  Road Departure Mitigation only alerts drivers when lane drift is detected without a turn signal in use and can apply mild steering torque to assist driver in maintaining proper lane position and/or brake pressure to slow the vehicle's departure from a detected lane. RDM may not detect all lane markings or lane departures; accuracy will vary based on weather, speed and road condition. System operation affected by extreme interior heat. Driver remains responsible for safely operating vehicle and avoiding collisions.
[11]  LKAS only assists driver in maintaining proper lane position when lane markings are identified without a turn signal in use and can only apply mild steering torque to assist. LKAS may not detect all lane markings; accuracy will vary based on weather, speed and road condition. System operation affected by extreme interior heat. Driver remains responsible for safely operating vehicle and avoiding collisions.
[12]  ACC with Low-Speed Follow cannot detect all objects ahead and may not detect a given object; accuracy will vary based on weather, speed, and other factors. ACC should not be used in heavy traffic, poor weather, or on winding roads. Driver remains responsible for safely operating vehicle and avoiding collisions.
[13]  TSR cannot detect all traffic signs and may misidentify certain signs. Accuracy will vary based on weather and other factors. System operation affected by extreme interior heat. Driver remains responsible for complying with all traffic regulations.
[14]  Display accuracy will vary based on weather, size of object and speed, and the display may not show all relevant traffic. The display is not a substitute for your own direct visual assessment of traffic conditions before changing lanes.
[15]  HomeLink® is a registered trademark of Gentex Corporation.
[16]  The USB interface is used for playback of MP3, WMA or AAC music files from digital audio players and other USB devices, as well as smartphone data transfer on designated Smartphone/Audio Interface ports. Some USB devices and files may not work. Please see your Honda dealer for details.
[17]  The Bluetooth® word mark and logos are owned by the Bluetooth SIG, Inc., and any use of such marks by Honda Motor Co., Ltd., is under license.
[18]  Pandora, the Pandora logo, and the Pandora trade dress are trademarks or registered trademarks of Pandora Media, Inc. Used with permission. Compatible with select smartphones. See: www.pandora.com/everywhere/mobile. Not all devices compatible with USB connection. Your wireless carrier's rate plans apply.
[19]  Check the HondaLink® website for smartphone compatibility.
[20]  Apple CarPlay is a trademark of Apple Inc.
[21]  Android and Android Auto are trademarks of Google Inc.
[22]  Compatible with select phones with Bluetooth®. Your wireless carrier's rate plans apply. State or local laws may limit use of texting feature. Only use texting feature when conditions allow you to do so safely.
[23]  SiriusXM services require a subscription after any trial period. If you decide to continue your SiriusXM service at the end of your trial subscription, the plan you choose will automatically renew and bill at then-current rates until you call SiriusXM at 1-866-635-2349 to cancel. See our Customer Agreement for complete terms at www.siriusxm.com. Fees and programming subject to change. XM satellite service is available only to those at least 18 years and older in the 48 contiguous United States and D.C. ©2018 Sirius XMRadio Inc. Sirius, XM and all related marks and logos are trademarks of SiriusXM Radio Inc.
[24]  HD Radio is a proprietary trademark of iBiquity Digital Corporation.
[25]  The Honda Satellite-Linked Navigation System™ is standard on Touring trim in the United States, Canada and Puerto Rico. (Honda HD Digital Traffic service only available in the United States, except Alaska). Please see your Honda dealer for details.
[26]  HondaLink Subscription Services come with complimentary trials of Security for one year and a Remote/Concierge trial for three months. Enrollment is required to access the Remote/Concierge trial and to access certain features of Security. At the end of each trial period, purchase of a subscription is required to continue the respective services.
[27]  Requires AT&T data plan.