Porsche Design Chronograph 70Y Sportwagen PCA Edition
STUTTGART, Germany, July 19, 2018 -- In celebration of 70 years of Porsche sports cars, the exclusive lifestyle brand Porsche Design is presenting the Porsche Club of America and its members with an exceptional limited edition timepiece. The Porsche Design Chronograph 70Y Sportwagen PCA Edition is a members-only-offering accessible to the Porsche Club of America. Knowing the passion and dedication PCA members have for classic cars, this masterpiece incorporates some of the most iconic design elements, materials, and colors synonymous with Porsche and PCA. Each Porsche Design Chronograph 70Y Sportwagen PCA Edition, limited to 70 pieces, displays its engraved limitation number on the case back as confirmation of its exclusivity within the series. Powered by the new Porsche Design Werk 01.200, the first proprietary movement developed by the brand, this special timepiece illustrates watchmaking expertise from Porsche Design.
The highlight is its unique rotor in the shape of Porsche's iconic Fuchs forged alloy wheel. The Fuchsfelge, introduced over 50 years ago for the Porsche 911, is the most distinguished wheel for classic Porsche cars. In celebration of 70 Years of Porsche sports cars, Porsche Design received official approval to use the renowned alloy wheel shape. The spinning Fuchsfelge rotor generates power, shifting it to the Porsche Design Chronograph 70Y Sportwagen PCA Edition, just like the wheel transfers power to the car from the road. Forged perfection: now available on the wrist.
The COSC-certified chronograph features a flyback function housed in a 42 mm titanium case with black titanium-carbide coating –– a Porsche Design classic, providing maximum contrast and readability. The flyback complication historically links with motorsports, due to its ability to measure successive lap times quickly without resetting the chronograph function. The black carbon-fiber dial is accented with white minute-markers and guards-red flyback and stop-seconds hands. A function display at 9 o'clock illustrates the "70Y Sportwagen PCA Edition" name of the timepiece on the rotating disc to indicate the working of the movement. Contrasting Club Blau and Guards Red stitching on the black leather and Alcantara® strap make this watch an instant classic. A titanium double-fold-over clasp with black titanium-carbide coating and an integrated strap-changing mechanism add to the specialization of the strap. Each timepiece delivers in limited edition packaging, which includes a special booklet and plaque showing both logos for '70Y' Porsche and PCA. Paying tribute to 70 Years of Porsche sports cars, Porsche Design engineered this timepiece exclusively for club members, because PCA is not only one of the oldest and largest clubs in the world, but it is also one of the most devoted, uniting passionate Porsche aficionados from all across the country.
"Porsche Design has created a technical masterpiece specifically for our members to celebrate Porsche's 70th anniversary. Akin to the cars we covet, it honors tradition, while offering advanced technology." – Vu Nguyen, PCA Executive Director.
"It is inspiring to see devoted Porsche enthusiasts gathering to express their appreciation for the brand. Porsche is universally important to so many people, which is why Porsche Club of America exists. We truly value our relationship with PCA. Their continued commitment and passion was our inspiration in specially developing this exclusive timepiece for their members." – Dr. Jan Becker, Porsche Design CEO.
The Porsche Design Chronograph 70Y Sportwagen PCA Edition will be presented to club members July 8th – 14th during the 2018 Porsche Parade at Lake of the Ozarks in Missouri. Future owners will receive their watches in September during a ceremony celebrating the 70th Anniversary of Porsche sports cars at the 2018 Porsche Rennsport Reunion VI. The limited edition timepiece retails for $9,911. Pre-orders for PCA members begin mid-July, 2018 at http://www.porsche-design.us/70Y-PCA-edition. Press assets HERE.
About Porsche Design
Porsche Design is an exclusive lifestyle brand, which evolved from the design studio founded by Professor Ferdinand Alexander Porsche in 1972. His vision was to build a company able to transport the "spirit of Porsche" into new areas of life, taking it beyond the world of the automobile. All Porsche Design products stand for precision, functionality, and refined design asserting impressive levels of technological innovation. Designed and created by the legendary Studio F. A. Porsche in Austria and brought to life by carefully selected manufacturers, Porsche Design products are sold worldwide in over 130 Porsche Design stores, high-end department stores, specialty retailers, and the official Porsche Design online store. For further information, visit the Porsche Design homepage at www.porsche-design.com
For regular updates on Porsche Design, follow us on:
Founded in 1955 in Washington DC, Porsche Club of America has been dedicated to enhancing the Porsche ownership experience for more than 60 years. PCA members celebrate the joy owning a Porsche provides and have built a community around it. The club offers driving experience, technical assistance, member benefits, and unrivaled fellowship. Since inception, PCA has become one of the oldest and largest clubs in the world. Membership from 145 Regions across North America, grouped into 14 zones, currently totals more than 130,000 members.