ATLANTA July 2, 2018; Mercedes-Benz USA (MBUSA) today announced new appointments within its senior management team at its corporate headquarters in Atlanta, GA. All appointments are effective immediately.
Rory Hepner: General Manager, Strategic Retail Development
Rory Hepner, current general manager of vehicle distribution and logistics, will become general manager of strategic retail development. Hepner will replace Greg Gates, who is leaving to join MBUSA’s retail network. Hepner will report directly to Dietmar Exler, president and CEO, and will oversee the implementation and compliance of all policies, programs and activities to support MBUSA’s retail direction and objectives. Hepner has been with MBUSA for over 25 years in a variety of management positions, including corporate counsel, field operations and sales operations.
Dianna du Preez: General Manager, Vehicle Distribution and Logistics
Replacing Hepner as general manager of vehicle distribution and logistics will be Dianna du Preez, reporting to Adam Chamberlain, vice president of sales. In this position, du Preez will oversee all retail vehicle distribution, import and logistics, distribution systems allocation and ordering, as well as the company’s vehicle preparation centers in Baltimore, MD, Los Angeles, CA and Brunswick, GA. Most recently, du Preez served as general manager of Mercedes-Benz Academy and has held other management roles within the company including the areas of sales, dealer development, parts logistics and IT.
Heiko Schmidt: General Manager, CASE
Heiko Schmidt, most recently department manager of product management for AMG, will become general manager of CASE (Connected, Autonomous, Shared & Service and Electric Drive), replacing Harry Hynekamp, who left to pursue other interests. Schmidt will report to Christian Treiber, vice president of customer services, and will direct the strategic development, implementation, compliance and execution of CASE-related projects across the organization. Schmidt has been with the company over 18 years in various roles, including product planning, management and volume planning.
Zelma Cilliers: CIO
Zelma Cilliers, currently CIO of Mercedes-Benz Canada, will become CIO of MBUSA effective August 1, replacing Rose Kwon who will assume the role of CIO for the NAFTA region. Cilliers has been with Daimler in a variety of IT roles since 1999, including additional posts in South Africa, Singapore and the UK. She will oversee all operating and IT systems at MBUSA, reporting to Rose Kwon.
Lars Minns: Chief Human Resources Officer
Lars N. Minns, most recently department manager of human resource operations, is now the chief human resources officer for NAFTA (effective May 14, 2018), replacing Renato Razon, who left to pursue other interests (instead of: Lars N. Minns, most recently department manager of human resource operations, is now the chief human resources officer for NAFTA (effective May 14, 2019), replacing Renato Razon, who left to pursue other interests).
About Mercedes-Benz USA
Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 15 model lines ranging from the sporty CLA-Class four-door coupe to the flagship S-Class and the Mercedes-AMG GT R.
MBUSA is also responsible for Mercedes-Benz Vans and smart products in the U.S. More information on MBUSA and its products can be found at www.mbusa.com, www.mbsprinterusa.com and www.smartusa.com.