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ROAD TRIP: Reveals That Going Local is the Essential Ingredient for an Unforgettable Foodie Adventure

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AMSTERDAM, June 6, 2018 -- data from over 50,000 global travelers, reveals six in ten travelers (61%) pick a destination for great food or drink. There's no denying the significance of culinary travel, with more than a third (34%) of travelers, rising to 40% of millennials, planning to take a food trip in 2018.

Almost half (49%) of travelers hope to be more adventurous with the type of cuisine they eat, rising to 60% of millennial's. One way to achieve this is to sample local delicacies whilst traveling. Almost two thirds (64%) of travelers will try to eat more local food in 2018.

Top destinations for local food

Ipoh, Malaysia
Kaohsiung, Taiwan
Nagoya, Japan
Johor Bahru, Malaysia
Joao Pessoa, Brazil
Ho Chi Minh City, Vietnam
Sarajevo, Bosnia and Herzegovina
Colmar, France
Lima, Peru
Catania, Italy

More than half of travelers (54%) want to experience unique dining experiences when traveling and food trucks are the perfect way to do this.

Top destinations for food trucks

Portland, USA
Sao Paulo, Brazil
Seoul, South Korea
Bangkok, Thailand
Istanbul, Turkey


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