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Ethanol Group Comes Clean on E15 Problems and Complaints +VIDEO


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Sometimes you just have to suck it up and acknowledge the truth

By Marc J. Rauch
Exec. Vice President/Co-Publisher
THE AUTO CHANNEL


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Marc J. Rauch
Well, the other shoe has finally dropped. The long-awaited expose of the real issues related to using E15 (15% ethanol and 85% gasoline) is now out in the open. American Coalition for Ethanol (ACE) has released a controversial new video that addresses fuel retailer concerns about potential liability for vehicle damage from the E15 fuel, and features current E15 marketers talking openly about customer E15 complaints. Included in the video is a collection of consumers who have had damage or had warranties voided by using E15.

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Ron Lamberty
“There are going to be some people who aren’t very happy about this video,” said Ron Lamberty, ACE Senior Vice President and video host, “but we felt it was important to get E15 retailers and their customers on the record so other marketers considering adding E15 know what they can expect. With all they’ve heard about the dangers of ethanol, prospective retailers need to know the truth about how other marketers like them have dealt with the E15 liability issue.”

I have to admit that when I learned about this new video I had a visceral reaction to the news. Ron Lamberty has become a friend over the years, and I respect the work that ACE has done, but this was surprising news. In fact, I spoke with Ron at the recent RFA National Ethanol Conference in San Antonio and he never even hinted that this was coming.

But, you know, you have to take the bad with the good; the truth can be just plain ugly.

So here it is, I just hope that the energy community can handle the backlash that this video is sure to produce:






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