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Lured by Rising SUV Sales, Automakers Flood Market With Models

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New York March 28, 2018; Reuters reported that demand for sport utility vehicles in the United States is booming, but the number of new models vying for a share of that market is growing even faster, threatening the fat profits automakers have enjoyed.

At the New York Auto show this week, automakers will unveil another flock of SUVs ranging from a revamped Toyota RAV4, Toyota Motor Corp's top-selling model in 2017, to flashy new luxury Cadillac and Lincoln SUVs.

Premium brands such as Fiat Chrysler Automobiles NV's Maserati that once dealt exclusively in low-slung sports cars are getting into the game.

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