Mazda Reveals Updated Mazda CX-3 at New York Auto Show
NEW YORK - March 29, 2018: Mazda Motor Corporation today introduced its updated, refined Mazda CX-3. Additionally, the Mazda KAI concept and SKYACTIV-X engine made their North American auto show debuts, highlighting Mazda’s design and engineering prowess as it moves toward its next-generation of vehicles.
In his introduction speech, Mazda Motor Corporation Global Chief Marketing Officer and Mazda North American Operations CEO Masahiro Moro discussed Mazda’s commitment to the U.S. with Mazda Toyota Manufacturing, U.S.A., Inc., the new plant scheduled to go online in 2021. He also introduced the updated Mazda CX-3 subcompact crossover SUV before journalists at the New York International Auto Show, held at the Jacob K. Javits Convention Center.
Finally, Mazda displayed the Mazda KAI concept and SKYACTIV-X engine. KAI, which means “pioneer” in Japanese, portend Mazda’s KODO—Soul of Motion design direction, eschewing rhythm motion of the design language for cleaner lines, surface-based reflections and a “less-is-more” approach to creating a simultaneous sense of excitement and elegance. It is joined by the SKYACTIV-X engine, the world’s first commercially available gasoline compression-ignition engine. The KAI and SKYACTIV-X signal Mazda’s future design and technology directions.
Called Sustainable Zoom-Zoom 2030, in which Mazda is aiming to reduce its CO2 emissions by 50 percent from 2010 levels by 2030. SKYACTIV-X will serve as a building block in that strategy, with it expected to be 20- to 30-percent more efficient than today’s SKYACTIV-G engines. It will be available in Mazda vehicles starting in 2019.
SKYACTIV-X is part of a greater initiative in line with Mazda’s “Sustainable Zoom-Zoom 2030” long-term vision for technology development. Mazda aims to use the fundamental appeal of the automobile – driving pleasure – to inspire people, enrich society and help bring about a beautiful earth. By offering an experience of car ownership that celebrates driving, the company hopes to enrich lives and build a strong bond with customers.