ROADM8 to make its debut at the New York International Auto Show
Hi Carey, Super 8 —the world’s largest economy hotel brand — is rolling into the 2018 New York International Auto Show with* ROADM8 —a one-of-kind, fully customized, road-trip-ready vehicle highlighting the best that Super 8 hotels have to offer with its recent $100 million in renovations at more than 1,800 hotels across North America. * *ROADM8, the one-of-a-kind road-trip-ready concept car highlights Super 8’s new look and feel. The vehicle includes custom amenities, such as a built-in coffee maker, mini-fridge and more, emulating the brand’s renovated hotel rooms.* From its unique exterior to a one-of-a-kind interior, the ROADM8 truly embodies the new Super 8, mirroring our updated look and feel while delivering amenities and experiences that make it your ultimate companion on the road—just like Super 8. Outside, you’ll find the familiar red and yellow from our iconic sign, while inside is are warm colors, sleek finishes, hyper-local black and white art and more—all of which serve as a direct call back to our newly renovated rooms. And, did we mention super amenities like on-demand coffee, a built-in refrigerator, easy USB charging and WiFi, among others? Are you interested in covering this story? Below is additional information and sample images. High-res files will be available for placement. Best, Kim --- Super 8, your trusted roadside companion, is rolling into the 2018 New York International Auto Show unveiling the ROADM8, the first-ever concept car from a hotel brand with innovative features inspired by the Super 8’s recent redesign. Customizations include, but are not limited to: Black and white hyperlocal artwork under the hood Custom interior fabrics, patterns and colors (made from materials found in Super 8 rooms) On-demand coffee machine Custom tablets displaying Super 8’s artwork highlighted in the redesign *WHEN:* - Super 8 ROADM8 Press Conference: March 29, 11:25a.m. - 11:40 a.m. - New York International Auto Show (open to consumers): March 30 - April 8, 10 a.m. - 10 p.m.; Sunday 10 a.m. - 7 p.m. *WHERE:* Javits Center, Level 1, Booth 1519; 55 W. 34th St, New York, NY <https://citizenrelations-dot-yamm-track.appspot.com/Redirect?ukey=1fv1FC3DFdNW7BgXw4Hvc2fhRq22LzwqbVhnc3NBBtZM-0&key=YAMMID-49026984&link=https%3A%2F%2Fmaps.google.com%2F%3Fq%3D55%2BW.%2B34th%2BSt%2C%2BNew%2BYork%2C%2BNY%26entry%3Dgmail%26source%3Dg> *INTERVIEW OPPORTUNITY:* Mike Mueller - Brand Senior Vice President If you’re not planning to attend the auto show, we would be happy to connect you with Mike Mueller by phone to learn more about the ROADM8 and Super 8’s redesign. *SUPER 8 RENOVATION IMAGES: * Super 8, Chicago, IL: before (left) & after (right) -- *Kimberly Stohl* Director, Citizen Relations 600 Lexington Avenue, 6th Floor New York, NY 10022 Phone: 212 613 4907 Email: kimberly.stohl@citizenrelations.com www.citizenrelations.com <https://citizenrelations-dot-yamm-track.appspot.com/Redirect?ukey=1fv1FC3DFdNW7BgXw4Hvc2fhRq22LzwqbVhnc3NBBtZM-0&key=YAMMID-49026984&link=http%3A%2F%2F%255C%255Cwww.citizenrelations.com%2F> [image: beacon]