Public Service Announcement: Headlight Age and Driver Safety
FOR IMMEDIATE RELEASE: National Car Care Month Dear Editor: Public Service Announcement: Headlight Age and Driver Safety We are sending you this Public Service Announcement as a courtesy of Lumileds, a leading lighting solutions company for the automotive industry. For your convenience, we have included links to a high-resolution image and a word doc. Thank you. Is this email not displaying correctly? View it in your browser http://barolinspencer.cmail19.com/t/y-e-krkrutd-ttkyliuytr-b/. Send this press release to an associate! http://barolinspencer.forwardtomyfriend.com/y-ttkyliuytr-89A8A42A-krkrutd-l-n Public Service Announcement: Headlight Age and Driver Safety How safe are you with old headlights? It’s a well-known fact that headlight bulbs wear out with age and use just like tires, shocks, and brakes. As the bulbs get older, they start to dim, putting less light on the road. This can create serious safety issues at night for all drivers. In spite of the fact that there is five times more traffic during the daytime, statistics show that approximately 65% of accidents occur at night or in poor lighting conditions. The primary reason is usually attributed to poor driver vision caused by decreased visual acuity. Visual acuity is the amount of light provided by the environment, and at night, it can be reduced by up to 70%. Because the human eye is not adapted for nocturnal vision, colors tend to disappear, contrast fades away, and drivers are often blinded by the oncoming light from other vehicles. In essence, nighttime drivers can experience the feeling of short sightedness and also lose some depth perception. Why replace light bulbs when they get old? According to Ann-Marie Hines, Sr. Marketing Manager at Lumileds, a global lighting solutions company and the exclusive supplier of Philips automotive lighting products, the answer is simple. Hines notes, “The filament in a headlight bulb ages with use, time, and exposure to the elements. As a result, it becomes fragile and starts to deteriorate, and this causes the light output to diminish. At the end of a typical service life, perhaps 2-3 years, headlight bulbs will likely be projecting a much shorter and less powerful beam light, than when they were new. From a driver’s point of view this is a critical safety concern.�?? Older drivers need more light This problem becomes even more critical with older drivers. The amount of light that the human eye needs to see properly increases exponentially with age. That means as drivers get older they need more light on the road. This is because the lens of human eye tends to become more opaque with age and reduces the amount of light the eye can receive. At age 40, the average driver may already need twice as much light as a 20-year-old. At age 65, that need is dramatically higher. So as the population of licensed drivers 65 years and older increases, the safety issue increase with it. According to the National Highway Traffic Safety Administration (NHTSA), there were 36.8 million licensed drivers aged 65 and older on the road in 2013. By 2030, the NHTSA estimates that there will be more than 57 million drivers on the road in this age group. Put more light on the road The easy solution to this dilemma is to just put more light on the road. The best way to do this is to replace your old headlight bulbs with new bulbs and make sure your headlight lenses are clear of any clouding and hazing. Lumileds engineers recommend replacing headlight bulbs after two to three years as a good maintenance practice. They also suggest replacing both headlight bubs at the same time to ensure a properly lit road ahead and the full benefit of the vehicle’s headlights as originally intended by the carmaker. You can replace your old bulbs with new standard OE quality replacements and restore your vehicle’s lighting performance to original condition or you can upgrade to newer more advanced technology and get even better light output from your headlights. Better lighting will improve your vision and visibility at night, and in turn increase your safety and confidence as a driver. Whenever possible, you should consider upgrade headlight bulbs over standard bulbs because they are designed to do a better job of lighting up the road ahead. This not only helps to compensate for having old headlights and older drivers, but can also help improve headlight performance in general. According to a recent study from the automotive club AAA, the halogen headlights found in more than 80% of vehicles on the road today failed to safely illuminate unlit roadways, even when vehicles are moving at speeds as low as 40 miles per hour. A new set of upgrade halogen bulbs might just make a difference in seeing better and being seen. This announcement was brought to you as a safety courtesy by Lumileds, a global lighting solutions company and the exclusive supplier of Philips automotive lighting products. You can learn more about improving your vehicle’s lighting and the new upgrade headlight bulb technology that’s available at: [http://www.philipsautolighting.com] About Lumileds For automotive, mobile, IoT and illumination companies who require innovative lighting solutions, Lumileds is a global leader employing more than 9,000 team members operating in over 30 countries. Lumileds partners with its customers to push the boundaries of light. To learn more about our portfolio of lighting solutions, visit lumileds.com [http://www.lumileds.com]. For further information, please contact: Dawn Gonzalez, MAAP Marketing Communications Manager, Automotive Aftermarket Lumileds 34119 W. 12 Mile Rd., Suite 102 Farmington Hills, MI 48331 Tel: (248) 699-2232 Email: [dawn.gonzalez@lumileds.com] Visit us on Facebook [https://www.facebook.com/lumileds] Improving driver safety means putting more light on road - (left) old, worn headlight bulbs vs. (right) new Philips Upgrade Headlight bulbs Click to download [http://press.barolin-spencer.com/pr-images/_word_documents/Lumileds%20Consumer%20Article%20on%20Bulb%20Life%20and%20Safety%20PL2321.docx] # # # 59-18/PL2321 If you should need more information or have difficulties with this transmission, please contact: Tony Barolin Barolin & Spencer 800-536-6222 [tbarolin@barolin-spencer.com] unsubscribe from emails http://barolinspencer.cmail19.com/t/y-u-krkrutd-ttkyliuytr-p/