Mercedes-Benz launches UK limited edition Actros1

Stuttgart 23rd February 2018: Mercedes-Benz Trucks UK has unveiled an exclusive new model which elevates driver appeal to a new level.

A maximum of 100 Actros1 tractor units are being built and go on sale in March, loaded with optional technology, comfort features and visual enhancements.

The eye-catching newcomer has been designed specifically for owner-drivers. However, the Actros1 name reflects the fact that it is also destined to become the ‘number one’ vehicle in fleets run by family-owned, long-distance hauliers that choose highly specified trucks, and larger operators seeking a flagship vehicle, perhaps to incentivise and reward staff.

Based on the 6x2 chassis with range-topping GigaSpace cab, Actros1 comes in either distinctive black or silver/black colour schemes. Most customers are likely to choose the 2563LS variant with mighty 460 kW (625 hp) version of the state-of-the-art OM473 15.6-litre, six-cylinder engine, but the 2553LS model with second-generation 12.8-litre OM471 with 390 kW (530 hp) output is also available as a highly fuel-efficient alternative.

Actros1 showcases Mercedes-Benz Trucks’ technological leadership. As well as a Safety Pack that includes the ground-breaking Active Brake Assist 4 and Proximity Control Assist systems, and a driver’s airbag, it comes with a high-performance engine brake and tyre pressure monitor. Meanwhile, fuel efficiency is enhanced by the well-proven Predictive Powertrain Control system and Fleetboard telematics hardware.

The vehicle also comes with revolutionary Mercedes-Benz Uptime maintenance technology. Thanks to an array of sensors which monitor the condition of the vehicle constantly, the customer’s allocated Dealer knows precisely what is required before the truck reaches the workshop and can order parts in advance while allocating sufficient time during a single visit to complete all tasks.

Inside, the luxurious Style Line interior design is complemented by a leather-trimmed steering wheel and Comfort leather massage seats for driver and co-driver, an uprated multimedia entertainment system and a Premium Comfort mattress. Practical features such as automatic climate control, an electric sunroof and sunblind, a microwave and pull-out refrigerator, and rear overhead lockers also contribute to the ‘feel-good factor’ for drivers.

The Actros1 logo appears on cab and door plaques, and serves as a constant reminder to drivers – as if one were needed – that this is a truck like no other. Colour-coded mats and bed linen are also included.

Externally, the specification includes painted side guards and catwalks, Alcoa Dura-Bright alloy wheels (wider than standard at the front) with painted hubs, and roof-mounted air horns. Bi-xenon headlamps, LED tail lights and an illuminated grille-mounted star complete the striking look.

Mercedes-Benz Trucks Marketing Communications Manager Ben Grayson declared: “Actros1 brings together the very best Mercedes-Benz has to offer in terms of performance, comfort, safety, economy and maximised use, in a stunningly designed package which will make it the envy of every other driver on the road.

“With this exciting new model we’re laying down a marker which says that we intend to get even closer to drivers. We’re determined to ensure that for those who’ve previously favoured other brands, a vehicle bearing the three-pointed star is now at the top of their ‘wish list’.”

Ben added: “Actros1 has been crafted from start to finish with the driver in mind and, with a maximum of 100 being built, demand is sure to be strong from discerning customers who desire the ultimate in premium exclusivity.”

About Mercedes-Benz Trucks UK Ltd

Mercedes-Benz Trucks UK Ltd is the sales and marketing organisation responsible for all Mercedes-Benz truck products in the UK, including FUSO Canter. In 2017, Mercedes-Benz Trucks UK Ltd registered 8,385 new trucks. Mercedes-Benz registrations grew by 9% year-on-year, totalling 7,561 trucks. The company’s total market share for 2017 was 18.6% – making Mercedes-Benz the second-biggest truck brand in the UK. For more than 125 years, Mercedes-Benz has stood for innovative vehicles that meet exceptionally high standards of quality. Our claim to perfection, sustainability and avant-garde design is now embodied in the next generation of trucks: Actros, Antos, Arocs, Atego, Econic and Unimog. www.mbtrucks.co.uk