New Rolls-Royce Cullinan Promises Best Seat in the House

GOODWOOD, England - February 22, 2018: As the arrival of Cullinan nears and final preparations are made, Rolls-Royce this week offers a glimpse into what will undoubtedly be the best seat in the house.

So much more than an SUV, Crossover or Off-roader, Rolls-Royce Cullinan will be Effortless, Everywhere, delivering effortless luxury everywhere its owner chooses to venture. Such boundless luxury will be enhanced through a suite of features only the designers, craftspeople and artisans at the Home of Rolls-Royce can imagine and create.

Rolls-Royce Cullinan "exterior" seating

The first of these authentic Bespoke features is the Rolls-Royce Cullinan Viewing Suite.

Designed and engineered at the Home of Rolls-Royce in Goodwood, the Rolls-Royce Viewing Suite is automatically deployed at the touch of a button. Two rear-facing, beautifully contemporary, finest leather chairs and a cocktail table gracefully emerge from within the rear compartment of Cullinan.

It is from this luxuriously comfortable viewing platform that a Cullinan owner may take in the world’s most breath-taking vistas or view a sports event or even watch their children take part in their school sports day.

Wherever one ventures, the Rolls-Royce Cullinan Viewing Suite guarantees the best seat in the house.

This approach is a first for both the automotive and luxury industries and comes from a deep understanding of the lifestyles and expectations of the most demanding clients in the world – Rolls-Royce customers.

“From the day we conceived of Cullinan we were focused on offering a truly authentic and luxurious Rolls-Royce experience to our customers through fascinating surprise and delight features,” comments Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce. “The beauty of Cullinan’s Viewing Suite, the manner in which it deploys so effortlessly, the attention to detail, the finest leathers that match the interior of the customer’s Cullinan, and how it all comes together to bring beautiful furniture to the most remote places, all bear testimony to the unequaled Bespoke competence of the designers and craftspeople at the Home of Rolls-Royce.

It is a beautiful piece of furniture. Indeed, it is the best seat in the house.”

How the name Cullinan came to be
Three years ago in the pages of The Financial Times, Rolls-Royce announced to the world that it would create an all-new, high-bodied car that would redefine luxury travel by making it Effortless, Everywhere. Since that day the world has waited, anticipating the arrival of this mold-breaking new Rolls-Royce.

Rolls-Royce Cullinan in camo

“The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago,” comments Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce. “It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others.”

The story of how this new Rolls-Royce came to be named Cullinan is itself one of the pursuit of perfection. Like the diamond, the Rolls-Royce Cullinan has undertaken a fascinating journey. From the searing deserts of Africa and the Middle East to the freezing snows of the Arctic Circle; from the grassy glens of the Scottish Highlands to the towering canyons of North America, the designers, engineers, craftspeople and artisans of the House of Rolls-Royce have shaped, tested and polished this unique motor car to eliminate any flaw and make it Effortless, Everywhere.

“We were inspired by the epic processes, over many millennia, which went into the creation of the Cullinan Diamond. The name embodies the many facets of our new motor car’s promise. It speaks of endurance and absolute solidity in the face of the greatest pressures; it tells of rarity and preciousness and it alludes to the pioneering, adventurous spirit of The Hon. Charles Rolls and the engineering innovation of Sir Henry Royce; and, of course, it speaks of absolute luxury, wherever you venture in the world” continued Müller-Ötvös.

Cullinan is the second Rolls-Royce to sit atop the company’s recently announced all-new proprietary aluminium spaceframe ‘Architecture of Luxury’. Unique and unequalled in its brilliance, every facet of the Rolls-Royce Cullinan scintillates.

Müller-Ötvös concludes: “Quite simply, the name Cullinan is perfect and brilliant.”