DUBLIN--(BUSINESS WIRE)--The "Global Automotive Augmented Reality and Virtual Reality Market 2017-2021" report has been added to ResearchAndMarkets.com's offering.

Global automotive augmented reality and virtual reality market to grow at a CAGR of 98.11% during the period 2017-2021.

This report has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

One trend in the market is projection technology - production ready in AR. The AR technology in the automotive industry has gained market attention due to technological advances in HUD. The AR HUDs display a virtual image precisely into the exterior view, ensuring a comfortable and safe driving experience. AR HUDs generate a comprehensive view to the driver, which is a combination of the real scene viewed by end-users and an augmented, computer-generated, virtual scene with additional information.

According to the report, one driver in the market is AR for automotive repairs. At present, vehicle manufacturing involves more complications due to the presence of many electric and electronic components. On an average, a modern-day car has more than 100 electronic parts, which has made driving convenient, safe, and comfortable for drivers. However, technicians should possess a high skill set, as repairing vehicles with complicated circuit design is difficult. The use of AR technology simplifies the repair works, as it gives complete instructions, from a repair process to suitable tools that need to be used.

Key Vendors

  • Continental
  • HARMAN International
  • Microsoft
  • Visteon
  • Volkswagen

Other Prominent Vendors

  • HTC
  • NVIDIA
  • Unity
  • AutoVRse
  • Bosch
  • DENSO
  • Delphi Automotive
  • Jaguar
  • Mercedes-Benz
  • Nippon Seiki
  • Panasonic
  • General Motors (GM)
  • Hyundai Motor Company
  • Garmin

Key Topics Covered:

Part 01: Executive Summary

Part 02: Scope of the Report

Part 03: Research Methodology

Part 04: Market Landscape

Part 05: Market Sizing

Part 06: Five Forces Analysis

Part 07: Market Segmentation by Technology

Part 08: Customer Landscape

Part 09: Regional Landscape

Part 10: Decision Framework

Part 11: Drivers and Challenges

Part 12: Market Trends

Part 13: Vendor Landscape

Part 14: Vendor Analysis

For more information about this report visit https://www.researchandmarkets.com/research/jjtmzg/global_automotive?w=4

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Related Topics: Virtual and Augmented Reality