2018 Canadian Black Book Overall Brand - Luxury award and two model accolades to Porsche
Best Retained Value nods given to Panamera, and Cayenne in their respective categories
TORONTO, Feb. 13, 2018; Canadian Black Book (CBB) announced that Porsche has received the Overall Brand – Luxury award: a recognition for the brand that has the best retained value on average throughout the entire product portfolio. In addition, Porsche was also bestowed with awards for the Panamera and Cayenne in their corresponding categories. The models were picked as winners for Best Retained Value in the Premium Luxury Car and Mid-Size Luxury SUV categories, respectively.
"We are delighted to accept the Overall Brand – Luxury and the two model awards from Canadian Black Book," said Marc Ouayoun, President and CEO, Porsche Cars Canada, Ltd. "These acknowledgments by the leading authority reinforce the value retention of our product line which ultimately benefit our customers."
The "Best Retained Value Awards" are given to vehicles which retain the highest percentage of their MSRP after four years. This represents the third year in a row that Cayenne tops its category and the fifth consecutive year for Panamera.
Porsche Cars Canada, Ltd., a dedicated subsidiary of Porsche AG, imports and distributes Porsche vehicles in Canada. The company employs a team of more than 50 in sales, aftersales, finance, marketing, network development, and public relations. In 2017, Porsche sold an unprecedented 8,249 units in Canada, up 17% over the prior year.