2018 CHICAGO AUTO SHOW MEDIA PREVIEW POISED TO DELIVER NEWS
Media Preview: Feb. 8-9
CHICAGO (Feb. 6, 2018) - With vehicle introductions from Fiat, Ford, Hyundai, MOPAR, Nissan, Polaris/Slingshot, Subaru, Toyota and Volkswagen, keynote addresses from Thomas Doll and Hinrich Woebcken and the What Drives Her industry event and luncheon, the Chicago Auto Show Media Preview is poised to deliver noteworthy industry news.
The Media Preview officially opens Thursday, Feb. 8 at 7:30 a.m. with the Midwest Automotive Media Association (MAMA) breakfast, presented by the Steel Market Development Institute. MAMA President Jill Ciminillo will present the MAMA Family Vehicle of the Year award and introduce keynote speaker Thomas Doll, president and COO of Subaru of America, Inc.
"The Subaru brand has enjoyed nine consecutive years of growth by delivering the vehicles that people want to drive," said Doll. "We know that the best place for people to experience a vehicle is here at the auto show and the Chicago Auto Show is one of the best I know for giving consumers a great brand experience within a fantastic setting."
Hinrich Woebcken, CEO of the North America Region, Volkswagen and president and CEO of Volkswagen Group of America, Inc., will be the guest speaker at the Economic Club of Chicago (ECC) luncheon, presented by Fifth Third Bank. Woebcken oversees Volkswagen activities in the United States, Mexico and Canada. "In 2017, Volkswagen started its comeback in the United States, and we think that the Chicago Auto Show is a great venue to introduce the cars and SUVs that will drive our sales growth going forward," said Woebcken. "I am also pleased to be able to share our story with such a prestigious organization as the Economic Club of Chicago."
The second day of the Media Preview, Feb. 10, will feature additional manufacturer news conferences and social media geared events, as well as the What Drives Her industry event and luncheon, presented by the Alliance of Automobile Manufacturers. This event, in its second year, will feature a robust lineup of female speakers who will discuss the integral role women play within the auto industry as contributors, consumers and drivers of purchasing decisions.
"The auto industry is at a critical intersection," said Michelle Krebs, director of automotive for AutoTrader.com and KBB.com, and one of the What Drives Her session moderators. "Women are rising through the leadership ranks to the highest levels at a time when the automotive landscape is on the precipice of massive transformation. Undoubtedly, women will play a key role in shaping the auto industry of the future."
About the Chicago Auto Show The Chicago Auto Show is the largest auto show in North America, spanning more than one million square feet of production, concept and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2.5 million annually for 18 vital Chicago organizations in a single night. The 2018 public show is Feb. 10-19. For more information, visit www.ChicagoAutoShow.com or www.Facebook.com/ChicagoAutoShow.
The 2018 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs.
About the Chicago Automobile Trade Association Founded in 1904, the Chicago Automobile Trade Association is one of the nation's largest metropolitan dealer organizations. It is comprised of more than 420 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ about 20,000 people in the metropolitan area. The association has produced the world-famous Chicago Auto Show since 1935. For more information please visit www.CATA.info.