Innovative Automotive Advertising Agency Gravitational Marketing Continues To Expand In 2018
ORLANDO, Fla., Feb. 1, 2018 -- Gravitational Marketing, a full-service advertising agency located in University of Central Florida's Research Park, continues to be a pioneer in digital advertising and BDC practices through innovation and high-profile partnerships.
Last year Gravitational Marketing secured a partnership with Facebook due to their unprecedented efficiency in lead generation campaigns for dealers. Facebook's own advertising department scored Gravitational Marketing at 98% optimized—meaning Gravitational Marketing utilizes their clients' money in the most effective way possible. Facebook offered Gravitational Marketing an exclusive partnership and invited key members of the Gravitational Marketing team to visit their offices in New York. Director of Digital Marketing Rich Bolandi said, "this is a massive opportunity for our clients. Because with access to alpha and beta tests that are not yet released to the general public, we will be consistently on the forefront of digital marketing innovations within the automotive industry and beyond."
In addition to their Facebook partnership, Gravitational Marketing has also secured a prestigious partnership with the technology software giant Oracle. "Through our partnership with Oracle, we've gained access to more targeting options that aren't available to other agencies. Access to valuable data like this allows us to have much improved targeting capabilities for our clients in their Facebook campaigns, resulting in more leads for the dealers we work with. I'm very excited about this partnership and we're already seeing these partner-only targeting options pay off for our clients," explained Director of Marketing & Business Development Guy Colangelo.
The agency is also currently in the process of developing Automotive Manufacturing partnerships to further enhance the progress of this industry. "We have a lot to offer that other agencies do not. We do things differently, and we do them better, and I believe we can offer a tremendous amount of value to both automotive manufacturers and dealers," Colangelo said.
Due to their many partnerships and long list of automotive clients, Gravitational Marketing was named one of 2017 largest Social and Digital Media Firms by the Orlando Business Journal. They also claimed a spot on OBJ's Largest Advertising Agencies list for the fifth year in a row. Agency co-founder Jimmy Vee said, "we make a focused effort to be the best in Orlando because we know this attracts great employees. And by having high-level talent, our clients can feel assured we have a powerful team working daily to deliver measurable results on their accounts."
This dedication to employee engagement and company culture has earned Gravitational Marketing a spot on OBJ's coveted 2017 Best Places To Work list and national distinction as a Great Place To Work. "For us, being a great place to work isn't only about winning awards, it's about creating an environment where talented employees with a wide variety of skills come together to build systems that make our clients' lives more ESP—Enjoyable, Simple & Prosperous®," said company co-founder Travis Miller.
Among these systems, Gravitational Marketing is spearheading growth in automotive call centers, otherwise known as a BDC, by offering the automotive industries' most innovative BDC technology, Call Commando. "We built Call Commando to enable BDCs to produce more dials, thus scheduling more appointments and getting the dealership more shows. We understand the frustration dealers face with leads that never get called. Since Call Commando allows BDCs to reach their leads in within 30 seconds and work them strategically and efficiently, dealers see a significant jump in appointments set and shows in the dealership immediately after implementation. All while making the BDC workers happier, more successful and the potential to make more money," said Gravitational Marketing's BDC Director Shannon Everhart.
With a successful and innovative 2017 behind them, the team at Gravitational Marketing is poised for growth and is currently testing new ways to help dealers and other automotive industry professionals achieve more than they ever thought possible.
About Gravitational Marketing
Gravitational Marketing is a full-service creative agency that has been breaking norms and inspiring companies to think differently since 2004. The Orlando-based powerhouse was founded by UCF grads and marketing mad men Jimmy Vee and Travis Miller. It is a nationally certified Great Place to Work and consistently finds itself on the Orlando Business Journal's annual list of Best Places to Work in Central Florida.
For more information, visit http://www.gravitationalmarketing.com/
For more information contact:
Director of Marketing & Business Development
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