Jeff Varick elected to SAE International Board of Directors

[image: Inline image 1]


*FOR IMMEDIATE RELEASE*


*Jeff Varick elected to SAE International Board of Directors*



SOUTHFIELD, Mich. (January 16, 2018): President of Brandmotion, Jeff
Varick, has been elected to the SAE International (SAE) Board of Directors.
Varick will serve as Board Director through 2021.

Brandmotion, Varickâ€™s own brain child, is an industry leader in integrated
safety products, distributed through the automotive aftermarket. Their
OEM-quality retrofit solutions are distributed through a North American
network of over 2,500 dealers.

The company is an inaugural member of the University of Michigan Mobility
Transformation Center (MCity). Brandmotion was named Manufacturer of the
Year in 2015-2016 by the SEMA PRO Council. This past year, Jeff was honored
by the same group within SEMA as Person of the Year for his leadership in
taking the aftermarket into the Connected Vehicle age.

As an aftermarket specialist, Varick was an untraditional, yet prudent,
choice for the SAE Board. â€œI have a background in working with industries
going through disruption,â€??? Varick stated, alluding to the current watershed
of the industry. â€œIâ€™ve navigated all parts of the auto industry and our
company is on the forefront of some interesting aspects that deal with how
the auto industry is changing. I hope to help SAE be proactively on the
forefront of our industry evolution.â€???

There are three distinct areas in which Varick aspires to move SAE and its
members forward: increased SAE relevance to new mobility providers, more
rapid development of life saving technology, and building the education and
supply of engineers.

Varick brings three decades of experience across a vast array of industry
specializations to the SAE Board. Before forming Brandmotion, Jeff held a
wide variety of product development, business development and marketing
strategy leadership roles within the global automotive industry, including
Director of New Product Strategy for Johnson Controls, new business
development manager for GM International Operations in Zurich, Switzerland,
and design engineer at GMs Design Studios in Warren Michigan.


####


*About Brandmotion*Brandmotion, LLC, is a developer and distributor of
automotive retrofit safety technology based in Southfield, Michigan.  The
company, founded in 2005 as a spin-out of Tier 1 auto supplier Johnson
Controls, specializes in the design, integration and distribution of
emerging automotive safety technology, with a goal of improving the safety
of vehicles already on the road.   Brandmotion partners with leading
automotive suppliers to develop seamless retrofit solutions for their
technology, and distributes these solutions under the Brandmotion,
Fleetworks and SummitView names throughout North America.



*About SAE International*

SAE International is a global association committed to being the ultimate
knowledge source for the engineering profession. By uniting over 127,000
engineers and technical experts, we drive knowledge and expertise across a
broad spectrum of industries. We act on two priorities: encouraging a
lifetime of learning for mobility engineering professionals and setting the
standards for industry engineering. We strive for a better world through
the work of our charitable arm, the SAE Foundation, which helps fund
programs like A World in MotionÂ® and the Collegiate Design Seriesâ„¢. (
www.sae.org )



* [image: Inline image 2]*