Global Marketing Veteran Atticus Firey to Lead Automotive Care Laboratories + Please respond

Hi Carey, I hope you are well!

Automotive Care Laboratories, LLC (ACL), a rapidly growing, global, consumer products company offering a number of widely known brands, such as West Coast Customs Car Care, has announced the appointment of Atticus Firey to its Chief Executive Officer post. Firey, who previously helmed Meguiar’s, Inc., a leading car care products company, will oversee strategic/corporate planning, brand strategy, acquisition planning, and sales and organizational management, as well as all other aspects of the company. 

He will work out of the ACL global corporate headquarters office, located in New York City, as well as the company’s new Southern California office in Orange County. 

Would you please consider using the following press release and photo in your upcoming issue, website and social media? Please let me know if you are interested in an interview with Atticus Firey, ACL’s Chief Executive Officer, and I can set that up. 

Atticus Firey photo download: http://www.kcomm.com/wp-content/uploads/2018/01/DSC_3442.jpg


Thank you in advance for your consideration!
Rachel Reenders
VP Public Relations
rachel@kcomm.com


FOR IMMEDIATE RELEASE

Contact:
Sinan Kanatsiz
+1 949 443 9300 (voice)
Sinan@kcomm.com  (e-mail) 

Global Marketing Veteran Atticus Firey to Lead Automotive Care Laboratories
Leading supplier of automotive aftermarket consumer products taps Firey as CEO; Company preps for continued market expansion and revenue growth

NEW YORK, CA January 9, 2018 - Automotive Care Laboratories, LLC (ACL), a rapidly growing, global, consumer products company offering a number of widely known brands, such as West Coast Customs Car Care, has announced the appointment of Atticus Firey to its Chief Executive Officer post. Firey, who previously helmed Meguiar’s, Inc., a leading car care products company, will oversee strategic/corporate planning, brand strategy, acquisition planning, and sales and organizational management, as well as all other aspects of the company. In addition to its highly successful West Coast Customs product line, ACL is well positioned to continue its impressive growth as a significant challenger in the competitive automotive market, by implementing their entire brand portfolio strategy.

In addition to serving as President of Meguiar’s, which under his leadership grew from annual sales of $27M to $280M, Firey served as Chief Strategy Officer at Blue River Interactive, a Sacramento-based developer of marketing infrastructure and content management technologies, where he successfully directed brand strategy and target acquisitions. He will work out of the ACL global corporate headquarters office, located in New York City, as well as the company’s new Southern California office in Orange County. 

ABOUT AUTOMOTIVE CARE LABORATORIES, LLC
Automotive Care Laboratories, LLC (“ACL”) is a rapidly growing, global, diversified, market-driven consumer products company offering an expanding portfolio of premium brands within the automotive sector. The company develops and markets lifestyle based, trusted brands, such as West Coast Customs Car Care and others in the sector. 

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