Auto News: Cisco & Hyundai Bring the Next-Gen, Hyper-Connected Car to 2019 Production
Hi Auto Channel Editors, The automotive industry simply cannot progress toward completely driverless cars until it has established the foundation for building connected vehicles on security, speed and efficiency. That foundation is finally here through Cisco and Hyundai's partnership. Today at the Consumer Electronics Show (CES), Cisco and Hyundai Motor Company announced that the next-generation, hyper-connected car, featuring their new in-vehicle network, will be ready for production next year. Through Cisco and Hyundai's collaboration, the foundation for secure, connected and highly automated vehicles is here now - and, it is paving the way for other automakers and OEMs to overcome previous barriers to the automotive industry's exciting and automated future. Cisco's Ruba Borno, VP of Growth Initiatives and Chief of Staff, and James Peters, Connected Car VP, are available to discuss what this initiative with Hyundai means for the connected vehicles market, including: * How this solution gives automakers the ability to "open up" their vehicles by consolidating and standardizing traditionally disparate networks to create new, safe and differentiated driving experiences. * What additional connected opportunities will arise from modern architectures. For example, OEMs can implement driver sentiment analysis atop the network, giving cars the ability to make real-time adjustments to the driver's environment that could potentially save lives. * How Cisco and Hyundai's platform sets the table for adaptive technologies, while accelerating innovation across the entire industry and shortening the lifecycle of vehicles to market. To learn more, please let me know when you'd like to set up an interview with Borno and/or Peters. Meanwhile, please find additional details in the press release below. Thank you, Kristina Kelly, MIX PR for Cisco 240-490-8326 PRESS RELEASE Cisco and Hyundai Bring the Next Generation Car to 2019 Production: Working Together to Speed up the Pace of Innovation * Cisco and Hyundai reduce time to market for new capabilities in the car * Next generation in-vehicle network and multi-layer security enables increased safety and security * Auto companies can now build better cars, faster * New offerings drive increased value for the customer SAN JOSE, CA /SEOUL, South Korea - January 9, 2018: As we think about the cars of the future, we know they'll be able to do things we can't even imagine yet. Today, at the Consumer Electronics Show in Las Vegas, Cisco and Hyundai Motor Company announced they've taken a big step towards that future with the development of a next generation, hyperconnected car. The companies will be featuring this new, in-vehicle network in premium 2019 Hyundai production vehicles. Earlier on, Cisco and Hyundai announced plans to develop a vehicle with a new approach to communication. They said they would create a flexible and more secure platform that would offer a path to innovate and build on smart-vehicle solutions. With a unique combination of networking and auto expertise on deck, the two companies agreed they could work at a faster pace together to disrupt the auto industry. What's new? We've created a platform that drives innovation inside the car. This provides highly secure access to all the data in the vehicle. It's highly configurable and secure - and offers the flexibility to design and build new services. It will provide 'over-the-air updates' and accelerate the time it takes to bring new capabilities to market. We're using a Software Defined Vehicle (SDV) architecture. This new, in-vehicle network sets the stage for adaptive technologies. It offers integrated, multi-layer security - as well as full end-to-end networking. This allows for true sensor integration. The new architecture will enable new, high speed services through an integration layer between software and legacy hardware. We're developing first-generation solutions to enable 1Gbps Ethernet. This will significantly increase the in-vehicle bandwidth. It will also provide flexibility, lower costs, and better security. By enabling IP and Ethernet services, legacy buses and devices will work together with the new Ethernet attached devices and services. Ruba Borno, Vice President, Growth Initiatives and Chief of Staff to CEO, Cisco: "Cisco is pleased to bring a standards-based approach in partnership with the automotive industry; one that will help accelerate innovation, and increase the value to the consumer. "By creating a flexible, scalable, and secure platform, we are allowing automotive companies to deliver better cars - faster." Seung-ho Hwang, Executive Vice President and Head of Hyundai Motor Group's Auto Intelligence Business Department: "Hyundai Motor Group's ongoing collaboration with top global technology companies is a testament to our 'open innovation' spirit; one that will prepare us for continued leadership as transportation and mobility undergo an unprecedented evolution. Our partnership with Cisco is an outstanding example of such efforts, and in 2019 we will unveil the first vehicle equipped with groundbreaking connected-car technologies jointly developed by the two companies." What's next? By moving to an open, highly secure platform, we've laid the groundwork for an exciting future. We're looking at things like integration into Hyundai datacenters, giving us access to real-time data. Or connecting cars to city infrastructure - lights, parking meters, and more. Cisco and Hyundai remain committed to creating the next generation of vehicle platforms and services. ----- Please stop by our showcase during the week of CES and experience our multiple live demonstrations at the Wynn Hotel, La Tour Ballroom. We will feature our joint technology as part of three demos: Connected Car: See how automotive IP and Ethernet enables high-bandwidth sensors; how IP allows for interoperability of in-vehicle legacy buses and devices; and how multi-layer security locks down attack surfaces. Connected Platform: See how our software-defined platform enables new and advanced services; and how it optimizes real-time telematics data transmission. Connected World: See how Vehicle to Everything (V2X) communication elevates safety along the roadways; and how connected cities transform the economy and accelerate global digitization. INFOGRAPHIC<https://newsroom.cisco.com/documents/10157/1781523/CCar_infographic.jpg> About Cisco Cisco is the worldwide technology leader that has been making the Internet work since 1984. Our people, products, and partners help society securely connect and seize tomorrow's digital opportunity today. Discover more at thenetwork.cisco.com and follow us on Twitter at @Cisco. ### Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship. Cisco PR Contact: Kristen Palazzolo krpalazz@cisco.com<mailto:krpalazz@cisco.com> 408.525.7974 ---- About Hyundai Motor Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars. Hyundai Motor has eight manufacturing bases and seven design & technical centers worldwide and in 2017 sold about 4.7 million vehicles globally. With more than 110,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world's first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell and IONIQ, the world's first model with three electrified powertrains in a single body type. Hyundai PR Contact: Globalpr@hyundai.com<mailto:Globalpr@hyundai.com> +82 2 3464 2128
