2018 CHICAGO: THE NATION'S CONSUMER AUTO SHOW
Chicago December 2017; At a time when many within the industry are questioning the relevance of auto shows, the Chicago Auto Show continues to shine as brightly as ever. Why? Because Chicago follows its strong media preview with an unparalleled consumer show – utilizing its media preview to generate buzz that spins turnstiles and revs up sales.
The Chicago Auto Show has never lost sight of its biggest asset: the consumer. Exhibitors put their best foot forward in Chicago by bringing the latest vehicles and concepts, building world-class displays and providing interactivity within their exhibits to keep show-goers engaged. According to one manufacturer executive, “The Chicago Auto Show not only jump-starts car sales for the region, but it helps stimulate automotive purchases across the entire country.” Quite simply, Chicago outperforms other shows in reaching car buyers.
In Chicago, manufacturer participation, public anticipation and an unmatched venue create the perfect template for a 21st-century auto show that serves OEMs, media and attendees. Chicago is unique in its blend of new product, significant reveals, meaningful keynote addresses and compelling technology and industry forums. Together they create a noteworthy snapshot of the automotive landscape that effectively forecasts what’s next in the industry.
Together with a strong media preview and an unparalleled consumer experience, the Chicago Auto Show stands ready to deliver on its promise as the nation’s consumer auto show.
2018 Chicago Auto Show Quick Links
CLICK@ 2018 CHICAGO SHOW UPDATE #1.
CLICK@ 2018 CHICAGO AUTO SHOW PRESS KIT.