Cox Automotive Canada Launches Anti-Impaired and Distracted Driving Campaign
Cox Automotive Canada's Corporate Social Responsibility (CSR) Cornerstone 'Cox Cares', releases a series of videos to raise awareness
MISSISSAUGA, ON, Dec. 5, 2017 /CNW/ - Today, Cox Automotive Canada launched an impactful campaign as a reminder of the perils of driving impaired or distracted.
Approximately four Canadians every day are killed due to impaired driving crashes1. Distracted driving has grown to the number one risk on our roads and is a contributing factor in 80% of collisions2.
"As an automotive company, it is important to continue to remind Canadians of the risks of impaired and distracted driving," said Maria Soklis, President of Cox Automotive Canada. "If this campaign saves even one life, it will have been worthwhile."
The campaign will feature three videos created in both French and English and feature several Cox Automotive Canada executives from our Dealertrack and NextGear Capital businesses.
It will target the automotive community and Canadians over the holiday season through Cox Automotive Canada's media channels.
In order to view posted videos, please refer to the below link:
About Cox Automotive Canada
Cox Automotive is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, software, financial, wholesale and e-commerce solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. In Canada, the Cox Automotive family includes Dealer.com®, Dealertrack®, HomeNet®, Manheim®, NextGear Capital®, Ready Logistics®, RMS Automotive®, vAuto®, VinSolutions® & Xtime® and a host of other brands in other countries. The global company has 34,000 team members in more than 200 locations and is partner to more than 40,000 auto dealers, as well as most major automobile manufacturers. Cox Automotive is a subsidiary of 119-year-old Cox Enterprises, Inc., which has revenues exceeding $20 billion and approximately 60,000 employees. Cox Enterprises' other major operating subsidiaries include Cox Communications and Cox Media Group. For more information about Cox Automotive Canada, visit www.coxautoinc.ca.
About Cox Cares
Cox Cares is the cornerstone of Cox Automotive Canada's corporate social responsibility (CSR) program. Cox Automotive Canada is committed to supporting communities and charitable initiatives across Canada.
1 MADD Canada. "The Presence of Alcohol and/or Drugs in Motor Vehicle Fatalities, by Jurisdiction: Canada, 2013 (November 2017)"
2 Insurance Bureau of Canada website
SOURCE Cox Automotive Canada
CONTACT: Jack Sulymka, Cox Automotive Canada, 416-254-4037, Jack.Sulymka@coxautoinc.comRELATED LINKS