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GMC Promotes Launch Of New Yukon Denali Ultimate Black Edition With Free Black Ice Cream Cones In LA


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DETROIT, Nov. 30, 2017 -- Today, GMC has unveiled a limited-edition Denali Ultimate Black ice cream to celebrate the reveal of its new Yukon Denali Ultimate Black Edition vehicle.  The flavor was developed through a partnership with famed Los Angeles ice cream shop Little Damage, best known for their gothic-inspired charcoal ice cream. Little Damage will be offering free GMC Denali Ultimate Black cones on Thursday, November 30th from sunset to midnight (while supplies last), and then for purchase ($7) through December 10th

Known for their capable, versatile, and precisely crafted vehicles, GMC is bringing their bold design to Little Damage's one-of-a-kind creations with a deliciously dark treat. The autumn-themed flavor features cardamom with a light hint of chocolate, layered in with Instagram-worthy silver sprinkles. The sprinkles are inspired by the signature chrome accents seen on the popular GMC Denali trim package, and the cone is topped off with a GMC branded chocolate wafer.


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"We wanted to reveal this unique new edition in a completely unexpected way," said Jennifer Ecclestone, Manager, GMC Communications. "When we found out that Little Damage is famous for its bold, black, precisely crafted ice cream, we knew we found the perfect partner to elevate what customers can find on our Yukon Denali Ultimate Black Edition." 

About the Yukon Denali Ultimate Black Edition
The 2018 Yukon Denali Black Edition is an exciting new package featuring the very best in premium GMC styling and attributes. The Ultimate Black Edition offers all the options available on the Yukon Denali, with a striking exterior look that includes:

  • New black-painted 22 inch wheels with chrome inserts
  • Polished exhaust tip
  • Chrome mirror caps
  • Premium carpeted floormats
  • Available exclusively with Onyx Black exterior paint

Available on 2WD or 4WD models, the 2018 Yukon Denali Ultimate Black Edition includes the Open Road Package, which consists of a nine-month trial of Sirius XM and NavTraffic; power sunroof and rear-seat entertainment system; Power-Retractable Assist Steps; the Enhanced Security Package including door and liftgate lock shields, glass breakage sensors, interior motion detectors, self-powered horn and vertical movement sensors; and Adaptive Cruise Control with Forward Automatic Braking.

For more information about the new vehicle go to media.gm.com.

About GMC
With a strong foundation of manufacturing trucks since 1902 and now selling in a dozen countries across the world, GMC offers purpose-built vehicles designed and engineered to the highest standard. From the all-new compact SUV Terrain, to the Sierra HD, our trucks and crossovers deliver GMC's signature combination of intuitive technologies and premium execution with the popular Denali sub-brand representing the pinnacle of GMC design, performance and amenities. Details on all GMC models are available at www.gmc.com, on Twitter at @thisisgmc or at www.facebook.com/gmc

About Little Damage
Located in DTLA, a 30 minute walk from the LA Convention Center, one of the most diverse cities in America, Little Damage is a small family owned business that draws its inspiration from the rich cultural fabric that makes Los Angeles special.  We rotate our flavors seasonally and add featured flavors throughout the year. Rather than offering a conventional selection, we offer unique recipes that allow you step outside of your comfort zone and get a little adventurous. Preparing our ice cream is a labor of love. We accept only the best taste and to ensure the quality you deserve, we prepare ice cream daily in small batches, using local ingredients supplied by organic dairy farmers. Our signature black cones are naturally colored with activated charcoal, and hand rolled minutes before you get one.