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"Waikiki Yokocho," Showcasing Japan's Food Culture to World, Set to Launch Campaign on Dec. 1 (Friday) to Celebrate 1st Anniversary of its Opening

HONOLULU and TOKYO, Nov. 30, 2017 -- "Waikiki Yokocho," operated by Waikiki Yokocho LLC based in Honolulu in the U.S. state of Hawaii, is set to mark the first anniversary of its opening on Friday, December 1, 2017. Waikiki Yokocho LLC is run by Hawaiian real-estate developer Real Select International LLC based in Honolulu. On this occasion, a campaign to celebrate the first anniversary will be launched with sincere gratitude for customers, starting the same day.

"Waikiki Yokocho," based on the concept of (dining) alleys in Japan called "yokocho" which is Japanese gastronomic culture, opened on December 1, 2016, as a completely new place for showcasing Japanese cuisine. "Waikiki Yokocho," with more than a dozen popular and well-qualified Japanese restaurants gathered in the alley, provides a lively and fun-filled atmosphere in a stylish and sophisticated space.

Having been used by customers from a wide range of generations since its opening, "Waikiki Yokocho" had received more than 820,000 visitors as of November 2017. While a 10% to 15% increase in the number of visitors is expected in the next business year, focus will be placed on efforts to raise its profile further and increase the number of visitors. Furthermore, promotional efforts will be intensified to make "Waikiki Yokocho" a must-visit facility for tourists to Hawaii from around the world so that visitors can enjoy an authentic "Japanese food culture" experience.

"Waikiki Yokocho" website: http://waikiki-yokocho.com

(Image: http://prw.kyodonews.jp/img/201711288439-O1-89BH41T4)
(Photo1: http://prw.kyodonews.jp/img/201711288439-O2-TAQX9K8C)

"Waikiki Yokocho" will offer various programs from December 1 (Friday) to December 3 (Sunday) with sincere gratitude for customers on the occasion of the first anniversary of its opening. The programs that will change day to day and can be enjoyed by adults and children alike, including a campaign program to offer a 50% discount (*with some exceptions) on selected food menu items at all relevant restaurants only on December 1 and a raffle draw for a round-trip plane ticket between Japan and Honolulu (for a group of two persons), as well as games and entertainments for children.

Overview of the campaign

1. Offering a 50% discount on selected food menu items at all restaurants
- Date/time: December 1 (Friday), 11:00-17:00
- Restaurants covered by the campaign program: All restaurants (*with some exceptions)

2. Raffle draw
- Date/time: December 1 (Friday) to December 3 (Sunday)
*The winner will be announced on December 4 (Monday)
- Prize: a round-trip plane ticket between Japan and Honolulu (for a group of two persons)

3. Free parking for 2 hours at Hyatt Centric Waikiki Beach
- Date/time: December 1 (Friday) to December 3 (Sunday), 11:00-23:00
- Restaurants covered by the campaign program: All restaurants (*only those who eat and drink during the above-mentioned dates and time frames can receive this service)

4. Beer offered at special prices
- Date/time: December 1 (Friday) to December 3 (Sunday), 11:00-23:00
- Prices: $1.99 for "Kirin Draft Beer"
- Restaurants covered by the campaign program: Nomu, Kingyo

5. Live entertainment
- Date/time: December 1 (Friday) to December 3 (Sunday), 11:00-14:00 & 18:30-23:00
- Content: Special live music performances

6. Family fun day
- Date: December 3 (Sunday)
- Content: Games and balloons for children, a photo booth, a magic show, and appearance of a performing Santa Claus

Reference

In the heart of Waikiki where "Waikiki Yokocho" is located, eating and drinking facilities of diverse genres have opened since a year ago, forming a more attractive commercial area. Eating and drinking facilities are attracting many tourists by competing over distinctiveness and offering high-quality meals and services.

Above all, "Waikiki Yokocho" has been winning support not only from tourists but also from ever-increasing local fans for Japanese cuisine as the only facility specializing in Japanese cuisine in the area.

"Waikiki Yokocho" will focus on promotional activities aimed at boosting its profile and increasing the number of users in the local market. As part of such activities, local TV station "SPECTRUM OC16" broadcast a documentary program titled "Ramen" from November 12, receiving a lot of positive feedback. As a result, Hawaiian Airlines decided to run the program on its domestic and international flights from December 2017 to February 2018.

"Waikiki Yokocho" will continue to grow as an eating and drinking destination loved by more and more customers not only by introducing Japan's food culture but also by planning events such as the "Tanabata" star festival, other summer festivals and moon viewing through which one can feel Japan's four seasons, as well as hands-on events that visitors can enjoy such as a Halloween costume contest and an eating championship.

(Photo2: http://prw.kyodonews.jp/img/201711288439-O3-7B2q3Si9)
(Photo3: http://prw.kyodonews.jp/img/201711288439-O4-M722097b)

Inquiry on tenant leasing:
Frank Clark
Real Select International LLC
Tel: +1-808-955-5554
E-mail: frank@realselectintl.com
Website: https://www.realselectintl.com/en/

View original content:http://www.prnewswire.com/news-releases/waikiki-yokocho-showcasing-japans-food-culture-to-world-set-to-launch-campaign-on-dec-1-friday-to-celebrate-1st-anniversary-of-its-opening-300564135.html

SOURCE Waikiki Yokocho PR Secretariat

CONTACT: Ai Asada, Waikiki Yokocho PR Secretariat (Dentsu Public Relations Inc.), Tel: +81-80-1384-9642, E-mail: a-asada@dentsu-pr.co.jp

RELATED LINKS
http://waikiki-yokocho.com