PR:Do Consumers Trust Driverless Cars? Absolutely Not!
Press Release – For Immediate Release ** Do Consumers Trust Driverless Cars? Absolutely Not! ------------------------------------------------------------ Self-driving cars are the future of motoring, or so the public are told on an almost daily basis. However the key question of ‘are the public ready for driverless cars?’ is rarely asked or considered. A brand new study by intelligentcarleasing.com (http://www.intelligentcarleasing.com) has asked exactly that, with 1750 adults aged 18-65+ being surveyed on the matter. file:///C:/Users/Mel/AppData/Local/Temp/msohtmlclip1/01/clip_image001.png The public’s response was a resounding 61% in support of human controlled vehicles, showing that autonomous car manufacturers have a long way to go to get the public on board. Implications This is a very important issue for both government policy makers and car manufacturers. The credibility of driverless vehicles is by no means cemented, considering a self-driving bus encountered a collision (https://www.theguardian.com/technology/2017/nov/09/self-driving-bus-crashes-two-hours-after-las-vegas-launch-truck-autonomous-vehicle) just 2 hours into its first day of operation in Las Vegas recently. Combine this with federal regulators preparing a framework (https://www.nytimes.com/2016/09/20/technology/self-driving-cars-guidelines.html) for these vehicles to be road-legal; the public’s attitude to autonomous vehicles has become a much more pressing concern. Autonomous vehicles might be mechanically sound and ready to launch to buyers in the near future. However the public need to be on board or else the technology could be a massive flop. Data Insights Within the responses Intelligent Car Leasing received, there were noticeable differences in attitudes between certain age groups and genders. Female respondents had 10% more confidence in human driven vehicles compared to their tech-loving male counterparts. There was an even bigger disparity when looking at the difference in responses by age. The over 65s had a hugely noticeable 17% higher confidence in human drivers, compared to the younger 18-25s category. See full results and potential reasons for responses here http://www.intelligentcarleasing.com/autonomous-vehicles, including the option to download the entire response data set. Notes to editors: [1] For further information and comment please contact: Pete McAllister, pete.mcallister@intelligentcarleasing.com (mailto:pete.mcallister@intelligentcarleasing.com) [2] Please cite intelligentcarleasing.com (http://www.intelligentcarleasing.com) as the original data source when referring to this study, its data or results. [3] Data collected August 2017 via Google Surveys ______________________ If you would rather not receive future communications from Dakota Digital Ltd, please go to https://eu.vocuspr.com/OptOut.aspx?3424962x22134x38751x1x4576559x24000x6&Email=submit%40theautochannel.com. Dakota Digital Ltd, Suites 4-5 6 White Hart Street, Notts, N/A NG18 1DG United Kingdom
