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AAPEX 2017 Exide Technologies Unveils New Automotive Innovations


LAS VEGAS, Oct. 31, 2017 -- Exide Technologies (, a global provider of stored energy solutions for the transportation and industrial markets, will be showcasing a renewed automotive product portfolio and technology innovations to power today's modern vehicles and the vehicles of the future at the AAPEX 2017 show in Las Vegas.

The growing electrification of modern vehicles requires batteries to do more than just start a vehicle. With the adoption of start/stop technology and the addition of infotainment systems and advanced safety features, the needs of the electrical system and the battery are significant, creating the demand for premium, more robust batteries.

"Exide is investing in new technology innovations to help our customers grow their business while improving consumer satisfaction through longer lasting, premium batteries," said Vic Koelsch, President and CEO of Exide Technologies. "The industry has seen the average life of batteries drop significantly in recent years driven by heavier cycling use. Today's batteries must be engineered to meet these new power requirements as well as basic starting needs. The AAPEX show is the perfect platform to unveil Exide's products, which are designed to meet evolving vehicle power needs."

At the show, Exide will introduce a series of new products that deliver higher battery performance. Making it easier for buyers to identify the right battery for their needs, these products will be marketed in two distinct categories: Power Your Vehicle and Start Your Vehicle.   

"This approach to addressing two distinct market needs of Powering and Starting will simplify the battery selection process for consumers and ensure they make the right choice for their vehicle," said Nelson Rombeiro, Vice President, Marketing, Exide Americas.

Power Your Vehicle products will feature the Exide Edge battery family, which includes batteries that provide extra power for vehicle features and accessories and are start/stop compatible. The Edge line includes Exide's existing Absorbed Glass Mat (AGM) products as well as the introduction of Exide's Enhanced Flooded Battery (EFB) technology.

 The benefits of Exide's Edge line include:

  • 10-20% more power
  • 3-4X more cycling capability for longer life
  • Higher charge acceptance and quicker recharge
  • Longer life in high heat environments
  • Top warranty protection

Start Your Vehicle products will feature the new Exide Excell family. The family will be simplified with two distinct Cold Cranking Amps (CCA) levels meeting Original Equipment Manufacturers (OEM) requirements and providing the necessary power for cold climate starts.

Exide also will be showcasing several other product enhancements including LifeGrid technology and a flat top battery cover with an integrated handle. The LifeGrid technology enables improved performance, enhanced quality and greater protection with increased starting and reserve power. The innovative flat top design is engineered to provide enhanced leak resistance and features an ergonomic handle that enables ease of installation.  

Stop by the Exide Booth #3433 to see these new technologies in action through interactive experiences, live demonstrations and one-on-one discussions with our experts.

About Exide Technologies

Exide Technologies ( is a global provider of stored electrical-energy solutions for the transportation and industrial markets. Exide's 129 years of technology innovation combined with operations in more than 80 countries enables the company to deliver compelling solutions for the world's current and future power needs. Exide produces and recycles a broad range of products, serving the Transportation, Industrial Power and Motive Power market segments with battery and energy storage systems and specialty applications for a broad range of industries including: agricultural, automotive, electric, light and heavy-duty truck, marine, materials handling, military, mining, powersport, railroad, security, telecommunications, utility and uninterruptible power supply (UPS), among others. Exide is Powering the World Forward - history and scale combined with a start-up mentality make Exide the right choice for customers who want more than simply a battery supplier.