BUDWEISER BRINGS ANTIQUE CARS TO NYC ON WED, 10/25, IN PARTNERSHIP WITH LYFT TO LAUNCH NEW PROHIBITION-INSPIRED BEER

On Wednesday (10/25), Budweiser will expand its partnership with Lyft to launch Bud Vintage Mode – a fleet of vintage, 1930's cars taking over New York City for one day only.

Bud Vintage Mode is part of the launch week for Budweiser's new 1933 Repeal Reserve – a new Amber Lager based on a pre-prohibition recipe, when Adolphus Busch created and brewed a special Amber Lager for his friends and local community to enjoy. When prohibition hit the amber lager didn't get a chance to be widely distributed beyond St. Louis … until now!

NYC - home to countless cobblestone streets and speakeasies – offers the perfect backdrop to launch Budweiser's prohibition-inspired brew.

From a 1936 Riley Kestrel to a 1937 Packard Sedan, there will be a fleet of antique cars in Manhattan this Wednesday as part of Lyft's Bud Vintage Mode, offering consumers a taste of the 30's firsthand.

Bud Vintage Mode will be available in New York City on Wednesday, 10/25 from 3pm – 7pm ET. Visit http://www.lyft.com/BudVintageMode to opt-in and receive a coupon code towards your ride. The Bud Vintage Mode will appear in the Lyft app on Wednesday. 

Fleet Visuals in NYC: https://www.webcargo.net/d/12673152/1Mpb6185s5/

Press Release: https://www.prnewswire.com/news-releases/english-releases/budweiser-releases-new-brew-based-on-an-anheuser-busch-recipe-once-halted-by-prohibition-300541035.html

Please let me know if you'd like to send a photographer to cover the Bud Vintage Mode live on Wednesday or if the above is something you would consider sharing with your readers beforehand as an activity for them to enjoy this week in NYC. 

Brand executive interviews, additional photos and product samples available upon request.

Chelsea Scheidt, 3PM Agency

CScheidt@3pmagency.com