Ferrari Celebrates 70 Years in New York City
70th ANNIVERSARY CELEBRATION OCTOBER 7TH - 8TH, 2017 IN NEW YORK CITY "DRIVEN BY EMOTION: FERRARI THROUGH THE DECADES" [cid:image001.jpg@01D34103.232C27C0] To cap off a world-wide celebration in over 60 countries, Ferrari unveiled a public exhibition in New York City over Columbus Day weekend to celebrate its 70th anniversary with fans, clients and collectors alike. Iconic classics were on display, as well as notable examples of contemporary models at the following locations: THROUGH THE DECADES - Rockefeller Plaza Rockefeller Plaza hosted an open-air exhibition displaying one extraordinary car per decade, as well as the limited edition LaFerrari Aperta and Michael Schumacher's Grand-Prix winning F2001. MOTORSPORT AND PERFORMANCE - Hublot Flagship Store Store-front exhibition on Fifth Avenue of iconic racing cars, past and present. FERRARI TODAY - Ferrari New York Showroom Front-engine V12s in the spotlight. ICONIC FERRARI - RM Sotheby's Supercars and priceless models, such as the 250 LM, from across the decades. Ferrari also offered fans the chance to engage in the event and earn a chance to win one of 70 quintessential Ferrari experiences through an innovative digital activation. The web-app utilized geolocation technology, which allowed users to "check in' at each of the four locations and unlock content about each car 70th ANNIVERSARY GALA CELEBRATION A champagne toast in Rockefeller Plaza closed the exhibition on Sunday evening and was followed by a private reception at the Top of the Rock. Ferrari commissioned celebrated street artist Mitchell Schoerr for a live performance on Rockefeller Plaza and offered the piece for auction at the private reception, the proceeds of which were donated to the charity Save the Children. Ferrari also partnered with Spireworks, a building scale interactive lighting installation, that changed the spires of iconic buildings of the New York City skyline during the event to the brand's signature red. SAVE THE CHILDREN In the spirit of Enzo Ferrari's famous line, "If you can dream it, you can do it," Ferrari North America was proud to partner with international humanitarian organization Save the Children in powering a child's ability to achieve their dreams. With Ferrari's support, Save the Children is working to ensure that every day and in times of crisis, children in the United States and around the world are given a healthy start, the opportunity to learn and protection from harm. Ferrari's commitment to supporting Save the Children programs is a driving force in helping to transform children's lives and the future we share. [cid:image002.jpg@01D34103.232C27C0] FERRARIS ON DISPLAY 1981 512 BB LM 2010 F10 2017 488 GTB 2017 812 superfast 2017 GTC 4 Lusso 1964 250 GT Berlinetta Lusso 1972 365 GTB4 (Daytona) 2001 F2001 1949 166 MM 1963 250 CalIfornia 1973 365 GTB4 (Daytona) 1985 GTO 1993 512 TR 2005 Superamerica 2017 LaFerrari Aperta 1951 212 Inter 1957 250 GT Cabriolet 1958 250 GT Berlinetta (Passo Lungo) 1961 400 Superamerica 1965 275 GTB 1964 250 LM 1976 308 GTB 1995 F50 2003 Enzo Ferrari 1990 F40 Link to download hi-resolution images: Ferrari's 70th Anniversary Celebration in New York City<https://we.tl/kAQZWvB7OS> For more information about Ferrari's 70th Anniversary, please contact: Paul Wilmot Communications Drew Johnson Djohnson@paulwilmot.com<mailto:Djohnson@paulwilmot.com> This email is intended only for the named addressee. It may contain information that is confidential/private, legally privileged, or copyright-protected, and you should handle it accordingly. If you are not the intended recipient, you do not have legal rights to retain, copy, or distribute this email or its contents, and should promptly delete the email and all electronic copies in your system; do not retain copies in any media. If you have received this email in error, please notify the sender promptly. Thank you.
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