Sentiment Analysis Enhanced the Presence of an Auto Accessories Supplier in the Market, Says Quantzig

LONDON—A leading auto accessories supplier wanted to devise strategies to retain and enhance their presence in the auto accessories market. The client owned multiple branches globally and was finding it difficult to manage their customer interaction across different web channels. The auto accessories supplier also wanted to measure the effectiveness of their digital marketing campaigns and spur online customer engagements.

Sentiment analysis helps companies gain an overview of wider public opinion. Organizations can improve their customer service and customer engagement strategies with the help of sentiment analysis. It helps in enhancing an organization's social media footprint and allows businesses to formulate effective methods to counter negative sentiments.

According to Quantzig’s automotive industry analysts, “With the help of sentiment analysis, businesses can improve their customer service and engagement strategies by identifying positive sentiments and devising effective methods to encounter negative sentiments.”

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This sentiment analysis solution provided benefits that helped the client to:

• Efficiently track customer actions across channels
• Leverage the use mobile applications for managing social media content
• Help gauge customer acceptance of user campaigns
• Determine traffic across various channels and increased the ROI
• Utilize promotional strategies to increase sales of brands

This sentiment analysis solution offered predictive insights such as:

• Understanding the current and future customer purchase decisions, brand affiliations, and opinions
• Building effective positive sentiments and combating negative sentiments
• Quantifying perceptions about the brand, products, and services
• Benchmarking the performance against the competitors
• Gaining extensive, insightful insights on the target audience

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View the complete sentiment analysis study here: https://www.quantzig.com/content/sentiment-analysis-auto-accessories

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 12 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig’s services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.

Contacts

Quantzig
Anirban Choudhury
Marketing Consultant
hello@quantzig.com
https://www.quantzig.com/contact-us