The Auto Channel
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

The Auto Channel Launches 24 Hour TV Network on Roku +VIDEO


PHOTO (select to view enlarged photo)


PHOTO (select to view enlarged photo)

LAS VEGAS, NV – The Auto Channel (TACH), the original automotive television network, has launched its 24/7 channel on Roku. TACH chose leading OTT and connected TV monetization experts, Vidillion, to create its Roku app and to monetize its content. The app is now available for free in the Roku channel store.

Created in 1987 as an editorially unbiased online multi-media library of automotive information and entertainment, The Auto Channel provides the industry and auto enthusiasts with instant access to a massive independent media platform.




Predating its Roku TV channel, TACH's website features exclusive information, reviews and more on new and used vehicles, motor homes and recreational vehicles, hot rods and specialty vehicles, motorcycles, motor sports, repair and maintenance, marine and boating, aviation and space exploration, mass transit, and railroading.

Understanding the need for utilizing new technologies and the future of video distribution, the company pioneered streaming Internet video on its website and a 24/7 TV channel in 1996. At a time when the Internet was used more for information transfer than entertainment or presenting video, The Auto Channel delivered industry expertise and knowledge to fans though video content that complimented print information throughout the website.




TACH went on to secure traditional TV distribution as a high definition (HD) linear TV network via free over-the-air network in Southern Florida.

With its launch on Roku, The Auto Channel brings creative, substantive, helpful and unbiased content to serious auto researchers andcontent to a new generation of cord-cutters and automotive industry enthusiasts, hobbyists and fans.




See more at https://channelstore.roku.com/details/145640/the-auto-channel-tach-live#read-more.

ABOUT THE AUTO CHANNEL
TheAutoChannel.com is the Internet's largest and most comprehensive privately owned automotive information resource, containing more than one million pages of content covering 20 subject areas and thousands of video and audio files. TheAutoChannel.com is also aligned with sister websites RVmotoring.com and NewCarBuyersGuide.com.

ABOUT VIDILLION
Vidillion is a leading-edge provider of video delivery and advertising technology for online video distributors and over-the-top system operators. Vidillion’s suite of services enables content providers to optimize monetization of their programing while allowing advertisers to precisely target connected viewers based on content, device, geography, activity history, language and context. More at www.vidillion.com.

CONTACTS
Vidillion Stephanie Misar, VP, Business Development & Marketing stephanie.misar@vidillion.com