Americas to Dominate the All-wheel Drive Motorcycles Market: Technavio

LONDON—The global all-wheel drive (AWD) motorcycles market is expected to grow at a CAGR of close to 21% during the forecast period, according to Technavio’s latest market research.

In this market research report, Technavio covers the market outlook and growth prospects of the global all-wheel drive motorcycles market for 2017-2021. The market is further categorized into off-road motorcycles and adventure tourer motorcycles, which are very small segments of the total motorcycle market.

According to Siddharth Jaiswal, a lead analyst at Technavio for automotive manufacturing research, “The off-road motorcycle market is growing consistently in terms of volume owing to increasing viewership of off-road motorcycle events like Motocross, enduro racing, Supercross, Arenacross, etc. There is also an increase in the use of off-road motorcycles, instead of other all-terrain vehicles, for defense purposes in police departments and armed forces. As the AWD motorcycles are mostly off-road motorcycles, the increasing demand for the off-road motorcycles is expected to drive the AWD motorcycle market during the forecast period.”

Technavio’s research analysts segment the global all-wheel drive motorcycles market into the following regions:

• Americas
• EMEA
• APAC

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AWD motorcycle market in Americas

The Americas was the dominating region in the AWD motorcycle market with 60% of the share in 2016. This dominance is expected to remain during the forecast period. Although the AWD motorcycle existed in the market for several years, recent developments such as simplifying the design complications have created potential awareness among the consumers, which will increase the sales of the AWD motorcycle market in the Americas.

The increasing demand for AWD motorcycles in the adventure tourer bikes segment is another major driving factor for the growth of the market in this region during the forecast period. The companies like Christini Technologies, Rokon, and Ural Motorcycles are leading AWD motorcycle manufacturers from the Americas.

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AWD motorcycle market in EMEA

EMEA was the second highest share holder in the AWD motorcycle market with 35% of the overall market in 2016. The off-road bikes impact the market directly as the AWD motorcycles are used in enduro racing, and there are many off road motorcycle tracks, which are used by the motorcycle enthusiasts for off-roading.

The off-road motorcycle market in EMEA generates maximum revenue from the UK, Germany, Spain, UAE, and South Africa. Europe is an early adopter of technological advancements in the automotive industry. The presence of several leading automotive manufacturers in the region will lead to continuous innovations. For instance, BMW is expected to launch its hybrid variant R1200GS model motorcycle, which is an AWD motorcycle. BMW Motorrad and NewTech Development which made Lawson All-wheel drive motorcycle supplies for KTM are the AWD motorcycle manufacturers in EMEA.

AWD motorcycle market in APAC

As the AWD motorcycle is highly dependent on the sales of the off-road motorcycle and adventure tourer motorcycles, APAC holds the least share in it. Though the region has the highest sales in the motorcycle industry, the sales of the off-road motorcycle and adventure motorcycles are very low in this region.

“The major countries in APAC such as India and China, which dominate the global motorcycles market do not have any off-road motorcycle events. The contribution of these countries to the off-road motorcycle market is only through defense purpose off-road motorcycles,” says Siddharth.

The off-road motorcycle sales in APAC are primarily from Australia. It is the only place where the recreational off-road motorcycles are used, but the usage of AWD motorcycles is very less. The Australian market is dominated by Yamaha's off-road motorcycles, which is one of the key vendors in the all-wheel drive motorcycle market, with around 29% of the market share.

The top vendors in the global all-wheel drive motorcycles market as highlighted in this market research analysis are:

• Christini Technologies
• Rokon
• Yamaha Motor Corporation

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