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Snell Motor Companies Awarded Second Jaguar Franchise In North Texas



FRISCO, Texas, Aug. 17, 2017 -- Dallas-based Snell Motor Companies was recently awarded the Jaguar Frisco franchise to add to their existing Land Rover Frisco dealership in Frisco, Texas. The addition makes it the second dual-brand location for Snell Motor Companies in the Dallas-Fort Worth area, with their Jaguar Land Rover Dallas dealership 20 miles south of Frisco.   

"This is an extraordinary milestone for the luxury automotive sector in Frisco," stated Mike Mykeloff, General Manager of Jaguar Land Rover Frisco. "The addition of the Jaguar brand to our existing Land Rover franchise will allow Jaguar Land Rover Frisco to offer this rapidly growing community our elite fleet of vehicles while delivering the superior customer experience our patrons have come to expect," continued Mykeloff.

The Jaguar brand has received many accolades over the last year, including the Jaguar F-PACE being deemed World Car of the Year and Jaguar being designated as one of the fastest growing automotive brands in 2017.   

"We couldn't have received this brand at a better time. The New Generation of Jaguar has completely revolutionized the Jaguar line-up. With the additions of the Jaguar XE, award-winning F-PACE and the highly anticipated electric Jaguar I-PACE, we are poised for instant growth at Jaguar Land Rover Frisco and are confident the brand will continue its radical progression," stated Mykeloff.

While sales at Jaguar Land Rover Frisco are expected to grow, management is also committed to its continued philanthropic and civic efforts that support the Frisco community.  Jaguar Land Rover Frisco is an active contributor to Frisco and Collin County communities through partnerships with nonprofit organizations such as Frisco Family Services, ManeGait Therapeutic Horsemanship, Leukemia & Lymphoma Society of North Texas, The Family Place, Frisco Association for the Arts, and many others dedicated to arts, family and education.  As a proud member of the Frisco Chamber of Commerce, Jaguar Land Rover Frisco participates year-round in their hosted events. Jaguar Land Rover Frisco is a leader among Jaguar Land Rover North America earning the coveted Pinnacle Award for outstanding sales and service. 

The dealership received its first allotment of vehicles on August 14th and is officially authorized to sell inventory. Jaguar Land Rover Frisco will undergo a major renovation including a state-of-the-art facility with 38 service bays, a 14-vehicle showroom, expanded customer services and is expected to be completed in mid-2018.  Currently, Jaguar Land Rover Frisco employs 54 team members and will create additional jobs as the brand expands.

Jaguar Land Rover Frisco is located at: 5935 Preston Road and store information can be found at

About Snell Motor Companies

Snell Motor Companies is comprised of Land Rover Austin, Land Rover Dallas, Land Rover Frisco, Jaguar Austin, Jaguar Dallas, Jaguar Frisco, Snell Select Pre-Owned and Snell Collision Centre.  Family owned and operated, the Snell family began serving the Dallas community in 1973 with Snell Buick.  They were one of the first and continue to be one of the largest Land Rover dealerships in North America.  Between Land Rover Austin, Land Rover Dallas and Land Rover Frisco, they have earned more than 17 Pinnacle Awards and countless accolades for sales and a commitment to excellence in customer service.