The USA's (and the world's) most popular supercar brands

Hi guys,

*Check this out: *http://www.gocompare.com/car-insurance/super-cartography/

Sourcing data from Facebook Audience Insights, weâ€™ve conducted our 2017
study into supercar fans around the world, focusing on Ferrari,
Lamborghini, Porsche, Aston Martin, McLaren, Pagani, Koenigsegg, Bugatti,
Noble and Maserati.

As a result we can now reveal *the most popular supercar brands* in the
United States. I've outlined the Top 10 lists below for you, both globally
and nationally.




McLaren is the most popular brand in the U.S.

*What did we discover?*

*USA's Most Popular Brands:*

These are the most popular brands when adjusted for fan concentration:

   1. *McLaren*
   2. *Noble*
   3. *Koenigsegg*
   4. *Pagani*
   5. *Bugatti*
   6. *Maserati *
   7. *Aston Martin*
   8. *Lamborghini*
   9. *Porsche*
   10. *Ferrari *

*Global Data*

We also found out which countries have the *highest concentration of
supercar fans.*

Hereâ€™s the global top 10 (U.S comes 67th when adjusted):

   1. New Zealand
   2. Saudi Arabia
   3. Croatia
   4. Germany
   5. Slovakia
   6. Italy
   7. Qatar
   8. United Arab Emirates
   9. Portugal
   10. Belgium


*How does it work?*

Facebook insights shows fan data in two key ways:


   1. *Raw fan numbers: *the number of fans from each country that interact
   with each supercar brand page.
   2. *Fan concentration*: the concentration of fans in each country that
   interact with a supercar brand page.

Fan concentration negates the issue that larger countries will naturally
have a greater volume of Facebook users, so we get a fairer idea of how
much a country likes a brand.

*Embeddable*

Naturally, this type of content shines when the readers are given the
license to explore and interact with the content. As such, weâ€™ve made the
full campaign easily embeddable (for the code just click the </> button, I
can send it through), ensuring that your readers wonâ€™t need to click off
the article in order to have the full experience of the test.

I'd also be happy to help out with any imagery you might need.

Many thanks,

Alex
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*Alex Cassidy*
Senior Outreach Specialist

*Verve Search Ltd*
*2nd Floor, 81-83 Victoria Road*
*Surbiton, Surrey, *


*KT6 4NS*Tel: 0208 390 5944

Email: alex@vervesearch.com
Twitter: @alexcass91 <https://twitter.com/alexcass91>

www.vervesearch.com

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