Trans Canada Trail announces new partnership with Clif Bar & Company to support connection of The Great Trail
Initiative also names CLIF as the official energy bar of The Great Trail,
pairing optimal nutrition with the great outdoors across Canada
MONTREAL, June 29, 2017 /CNW/ - Trans Canada Trail (TCT) announced today a two-year partnership with Clif Bar & Company to sponsor up to 150 kilometers of construction of "greenways" to support the connection of The Great Trail, the longest recreational trail network in the world that aims to connect Canada from coast to coast to coast. As part of the partnership, CLIF will also sample its all-new CLIF Nut Butter Filled energy bars, classic CLIF Bars, and CLIF Kid Zbars to adventurers and families along different sections of the Trail this summer. In addition to supporting the Trail's goal of full connectivity, CLIF is also sponsoring interprovincial and trailhead signs featuring maps and other useful information for visitors.
"The inspiration for CLIF Bar came to our founder on a 175-mile bike ride. As a company that knows the power of adventure, it's a special honor to help The Great Trail create spaces for exploration across Canada," said Kevin Cleary, CEO of Clif Bar & Company. "When connected, 80 percent of Canadians will live just 30 minutes from a trailhead. That's a powerful opportunity for connection to the outdoors and to each other."
With activities across the country planned throughout the year to celebrate the Trail's 100 percent connection, 2017 is an important milestone for a project that began as a bold dream in 1992 – to connect Canada through one recreational trail spanning more than 22,000 kilometers across 13 provinces and territories.
True to its name, The Great Trail showcases the Canadian spirit of collaboration and diversity: it is owned and operated by local trail groups and municipalities, and spans urban, rural and wilderness landscapes along greenways, waterways and roadways.
"We at TCT are thrilled that CLIF is joining us on our journey in pursuit of adventure and history, and a love of the outdoors," said Deborah Apps, President and CEO of Trans Canada Trail. "As an organization that understands the value of health and proper nutrition without compromising great taste, TCT is very excited to work with CLIF!"
About the Trans Canada Trail: Connecting The Great Trail in 2017
It began as a bold dream in 1992: the idea of creating a trail that would be a gift from Canadians to Canadians. Since then, TCT – a not-for-profit organization – has been working with donors, partners, governments, public and private landowners, and volunteers to create The Great Trail – an epic trail of trails offering a wide range of outdoor experiences. Every Canadian province and territory is home to its own stretch of The Great Trail and TCT's goal is to have the Trail connected from coast to coast to coast in 2017 for Canada 150 celebrations.
About Clif Bar & Company:
Clif Bar & Company is a leading maker of nutritious and organic foods, including CLIF Bar energy bar, CLIF Kid Zbar, Builder's protein bar and the all-new CLIF Nut Butter Filled energy bar. Focused on organic sports nutrition and snacks for adventure, the family and employee-owned company is committed to sustaining its people, brands, business, community and planet. For more information on Clif Bar & Company, please visit www.clifbar.ca, check out our Facebook page at www.facebook.com/clifbar and follow us on Twitter @clifbar.
SOURCE Clif Bar & Company
CONTACT: Victoria Leenders-Cheng, Publicist, Trans Canada Trail, 514-485-4344, vcheng@tctrail.ca; Serena Ingre, International Communications, Clif Bar & Company, singre@clifbar.com
