Cars.com coming to the NYSE

Dear Larry,

 

As Cars.com prepares for its listing on the NYSE, you may want to speak to
Mike Vorhaus, President of research-based consultancy Magid
<http://magid.com/> .*

 

Vohaus says Cars.com has a number of positive attributes going for it as it
transforms into a publicly traded entity, including:

 

*	Cars.com is the largest player in automotive search, a very valuable
space in which car manufacturers spend in the ballpark of $1 billion,
looking for leads to car buyers and in advertising on the web and mobile web

*	The online automotive space gets some of the highest CPMS online
($60CPM and higher sometimes) and it is starting to take dollars away from
TV advertisers in this space. 
*	Cars.com got into mobile early and is doing big business in driving
traffic to car dealerships

 

*Full disclosure: Magid once worked with Cars.com but currently is not
working with the company.

 

Please let me know your availability so we can set up a phone call between
you and Mike. 

 

Thanks.

 

Best,

Kathleen

 

Kathleen Sampey

Daddi Brand Communications

(646) 370-4750

M: (718) 930-6108