The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

U.S. Sales For February 2017 - Toyota Motor North America


PHOTO

PLANO, Texas, March 1, 2017 -- Toyota Motor North America (TMNA), Inc., today reported its US February 2017 sales of 174,339 vehicles, a decrease of 7.2 percent from February 2016 on a volume basis. With the same number of selling days in February 2017 compared to February 2016, sales were down 7.2 percent on a daily selling rate (DSR) basis. 

Toyota division posted February sales of 156,001 units, down 5.4 percent on a volume basis and DSR basis. 

"Industry sales in February topped a 17 million unit pace for the eighth straight month," said Bill Fay, group vice president and general manager of the Toyota division. "Led by best-ever February sales of RAV4, 4Runner, and Highlander the Toyota division also set a new light truck record for the month."

Lexus posted February sales of 18,338 vehicles, down 20.6 percent on a volume basis and DSR basis. 

"February saw continued demand for utility vehicles, and as we move into March, our healthy luxury utility vehicle inventory puts us in an excellent position to kick off our Command Performance Sales Event," said Jeff Bracken, group vice president and general manager of the Lexus division. "In addition, February was a bright spot for L/Certified, with our dealers seeing another best-ever month in sales. This marks the 15th consecutive month of L/Certified record sales and growth."

February 2017 Highlights 

  • Camry posts February sales of 27,498 units
  • Toyota division SUV posts best-ever February with sales of 54,623, up 14.3 percent
  • Highlander posts best-ever February, up 27.8 percent
  • RAV4 posts best-ever February with sales of 26,351 units, up 3.2 percent
  • 4Runner posts best-ever February, up 28.7 percent
  • Sequoia records 23.6 percent increase
  • RX posts sales of 6,676
  • L/Certified by Lexus posts best-ever February sales of 7,762

*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume

About Toyota 
Toyota , creator of the Prius and the Mirai fuel cell vehicle, is committed to advancing mobility through our Toyota and Lexus brands. Over the past 60 years, we've produced more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 44,000 people (more than 34,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold almost 2.6 million cars and trucks (2.45 million in the U.S.) in 2016 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.  

Toyota partners with community, civic, academic, and governmental organizations to address our society's most pressing mobility challenges. We share company resources and extensive know-how to support nonprofits to help expand their ability to assist more people move more places. For more information about Toyota, visit http://www.theautochannel.com/db/Toyota/ or for Lexus Information http://www.theautochannel.com/db/Lexus/

TOYOTA  U.S. SALES SUMMARY

FEBRUARY 2017


-- CURRENT MONTH --

-- CALENDAR YEAR TO DATE --     











2017

2016

DSR %

VOL %

2017

2016

DSR %

VOL %

TOTAL TOYOTA

174,339

187,954

-7.2

-7.2

317,387

349,237

-9.1

-9.1

TOTAL TOYOTA DIV

156,001

164,864

-5.4

-5.4

283,477

305,214

-7.1

-7.1

TOTAL LEXUS

18,338

23,090

-20.6

-20.6

33,910

44,023

-23

-23










YARIS IA (INCL SCI IA)

2,801

2,305

21.5

21.5

4,752

4,145

14.6

14.6

YARIS LIFTBACK

1,057

908

16.4

16.4

2,387

1,456

63.9

63.9

TOTAL YARIS

3,858

3,213

20.1

20.1

7,139

5,601

27.5

27.5

iQ

0

1

-100

-100

0

3

-100

-100

xD

0

1

-100

-100

0

4

-100

-100

xB

0

787

-100

-100

0

1,569

-100

-100

tC

39

917

-95.7

-95.7

111

1,632

-93.2

-93.2

COROLLA IM (INCL SCI IM)

1,766

1,317

34.1

34.1

3,226

2,567

25.7

25.7

COROLLA SEDAN

25,395

29,342

-13.5

-13.5

45,502

51,704

-12

-12

TOTAL COROLLA

27,161

30,659

-11.4

-11.4

48,728

54,271

-10.2

-10.2

86 (INCL FR-S)

603

554

8.8

8.8

1,077

1,061

1.5

1.5

MIRAI

110

30

266.7

266.7

193

56

244.6

244.6

AVALON

2,610

3,961

-34.1

-34.1

5,113

7,558

-32.3

-32.3

PRIUS

9,044

10,550

-14.3

-14.3

16,873

19,861

-15

-15

CAMRY

27,498

32,405

-15.1

-15.1

47,811

59,253

-19.3

-19.3

TOTAL TOYOTA DIV. CAR

70,923

83,078

-14.6

-14.6

127,045

150,869

-15.8

-15.8










CT

458

762

-39.9

-39.9

851

1,384

-38.5

-38.5

IS

1,684

2,961

-43.1

-43.1

3,107

5,139

-39.5

-39.5

RC

495

920

-46.2

-46.2

942

1,675

-43.8

-43.8

ES

2,709

3,826

-29.2

-29.2

4,880

7,226

-32.5

-32.5

GS

536

1,167

-54.1

-54.1

958

2,465

-61.1

-61.1

LS

294

374

-21.4

-21.4

574

771

-25.6

-25.6

LFA

0

2

-100

-100

0

3

-100

-100

TOTAL LEXUS CAR

6,176

10,012

-38.3

-38.3

11,312

18,663

-39.4

-39.4

TOTAL TOYOTA CAR

77,099

93,090

-17.2

-17.2

138,357

169,532

-18.4

-18.4










SIENNA

8,965

11,541

-22.3

-22.3

16,250

22,533

-27.9

-27.9

RAV4

26,351

25,523

3.2

3.2

48,506

47,077

3

3

FJ CRUISER

0

0

0

0

0

1

-100

-100

VENZA

1

124

-99.2

-99.2

5

308

-98.4

-98.4

HIGHLANDER

15,928

12,466

27.8

27.8

28,584

23,724

20.5

20.5

4RUNNER

10,912

8,476

28.7

28.7

19,611

15,972

22.8

22.8

SEQUOIA

1,179

954

23.6

23.6

2,325

1,806

28.7

28.7

LAND CRUISER

252

229

10

10

524

502

4.4

4.4

TOTAL TOYOTA DIV. SUV

54,623

47,772

14.3

14.3

99,555

89,390

11.4

11.4










TACOMA

14,256

14,172

0.6

0.6

26,765

26,889

-0.5

-0.5

TUNDRA

7,234

8,301

-12.9

-12.9

13,862

15,533

-10.8

-10.8

TOTAL TOYOTA DIV. PICKUP

21,490

22,473

-4.4

-4.4

40,627

42,422

-4.2

-4.2

TOTAL TOYOTA DIV. TRUCK

85,078

81,786

4

4

156,432

154,345

1.4

1.4










NX

3,514

3,709

-5.3

-5.3

6,478

6,842

-5.3

-5.3

RX

6,676

7,192

-7.2

-7.2

12,196

14,148

-13.8

-13.8

GX

1,527

1,650

-7.5

-7.5

2,945

3,258

-9.6

-9.6

LX

445

527

-15.6

-15.6

979

1,112

-12

-12

TOTAL LEXUS TRUCK

12,162

13,078

-7

-7

22,598

25,360

-10.9

-10.9

TOTAL TOYOTA TRUCK

97,240

94,864

2.5

2.5

179,030

179,705

-0.4

-0.4

Selling Days

24

24



48

48



DSR = Daily Selling Rate











*NA Built Vehicles 

TOYOTA  U.S. SALES SUMMARY


FEBRUARY, 2017


-- CURRENT MONTH --

-- CALENDAR YEAR TO DATE --











2017

2016

DSR %

VOL %

2017

2016

DSR %

VOL %

COROLLA

25,395

29,342

-13.5

-13.5

45,502

51,704

-12

-12

CAMRY

27,498

32,396

-15.1

-15.1

47,811

59,236

-19.3

-19.3

AVALON

2,610

3,961

-34.1

-34.1

5,113

7,558

-32.3

-32.3

YARIS IA (INCL SCI IA)

2,801

2,305

21.5

21.5

4,752

4,145

14.6

14.6

RAV4

12,882

15,011

-14.2

-14.2

23,087

27,474

-16

-16

VENZA

1

124

-99.2

-99.2

5

308

-98.4

-98.4

HIGHLANDER

15,928

12,070

32

32

28,584

22,953

24.5

24.5

SIENNA

8,965

11,541

-22.3

-22.3

16,250

22,533

-27.9

-27.9

SEQUOIA

1,179

954

23.6

23.6

2,325

1,806

28.7

28.7

TACOMA

14,256

14,172

0.6

0.6

26,765

26,889

-0.5

-0.5

TUNDRA

7,234

8,301

-12.9

-12.9

13,862

15,533

-10.8

-10.8

ES

1,909

1,590

20.1

20.1

3,393

2,594

30.8

30.8

RX

6,157

6,544

-5.9

-5.9

11,238

12,448

-9.7

-9.7










TOTAL

126,815

138,311

-8.3

-8.3

228,687

255,181

-10.4

-10.4

N.A VEHICLES % OF TOTAL

72.7%

73.6%



72.1%

73.1%












TOYOTA DIV. IMPORT CAR

12,619

15,074

-16.3

-16.3

23,867

28,226

-15.4

-15.4

LEXUS IMPORT CAR

4,267

8,442

-49.3

-49.3

7,919

16,069

-50.7

-50.7

TOYOTA DIV NA BUILT CARS

58,304

68,004

-14.3

-14.3

103,178

122,643

-15.9

-15.9

LEXUS NA BUILT CARS

1,909

1,590

20.1

20.1

3,393

2,594

30.8

30.8

TOTAL TOYOTA CARS

77,099

93,090

-17.2

-17.2

138,357

169,532

-18.4

-18.4










TOYOTA DIV. IMPORT TRUCK

24,633

19,613

25.6

25.6

45,554

36,849

23.6

23.6

LEXUS IMPORT TRUCK

6,005

6,534

-8.1

-8.1

11,360

12,912

-12

-12

TOYOTA DIV NA BUILT TRUCK

60,445

62,173

-2.8

-2.8

110,878

117,496

-5.6

-5.6

LEXUS NA BUILT TRUCK

6,157

6,544

-5.9

-5.9

11,238

12,448

-9.7

-9.7

TOTAL TOYOTA TRUCK

97,240

94,864

2.5

2.5

179,030

179,705

-0.4

-0.4










SELLING DAYS

24

24



48

48



DSR = DAILY SELLING RATE



















-- Current Month --


-- Calendar Year To Date --  


2017

2016

DSR %


2017

2016

DSR %


Toyota Prius Sedan

5,418

7,169

-24.4


9,971

13,502

-26.2


Toyota Prius V(only)

892

1,112

-19.8


1,659

2,317

-28.4


Toyota Prius C(only)

1,372

2,263

-39.4


2,515

4,026

-37.5


Toyota Prius Phv(only)

1,362

6

22233


2,728

16

16950


Toyota RAV4 Hybrid

3,080

2,462

25.1


5,978

4,462

34