Japanese husbands dress up to live as their wives for a day in Nissan's "MOMMYING DRIVE" new campaign
YOKOHAMA, Japan, Jan. 23, 2017 -- Nissan Motor Co Ltd (Headquarters: Yokohama, Japan, CEO: Carlos Ghosn), today announced "MOMMYING DRIVE", a concept campaign themed around its family car model (Serena), aimed for husbands to understand driving through the eyes of their wives.
- Concept Video
The campaign is aimed at husbands and dads to fully grasp their wives daily life experience in a new concept video. In the video, 3 husbands undergo a dressing and styling process to adopt their wives appearance and spend the day driving and living their wife's daily routines, which include driving children to school, buying groceries, picking up dry-cleaning or picking up children from their extracurricular activities.
This experience was made to make husbands and dads understand some of their wives hurdles, and understand the Serena's advantages through a fresh point of view.
The project was supervised by the Japan Aisaika Organization (Japan Society of Loving Husbands). The organization works in order to make husbands "care and be more grateful towards their wives", and made January 31st the National Day of Loving Husbands.
On this occasion, a test drive event will be held on January 28th and 29th at the Nissan Global Headquarters Gallery.
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Concept Video: https://youtu.be/S3tovnu40GI |
- MOMMYING DRIVE - Test Drive Event
During the event, male participants will dress as their wives to experience their wife's routines. Participants will be given directions to drive a Serena to a specific store to buy items chosen by their wife, and load them in the car. Some participants will be asked to wear an inner suit, designed to inhibit some of their movements.
All participants will be awarded with a 5,000-yen voucher to use in the specified store.
SOURCE Nissan Motor
CONTACT: Alexandre Zabava, MOMMYING DRIVE - Press Office, +81-80-4178-2393, alex@kartz.co.jp
