BOULDER, Colo.—A new report from Navigant Research provides forecasts, market sizing, and market share analysis for the overall light duty vehicle (LDV) market and for light duty hybrid electric vehicles (HEVs), plug-in hybrid EVs (PHEVs), and battery EVs (BEVs).

The market for LDVs is poised for change due to advances in battery energy density and cost, as well as coming innovations in connected and autonomous vehicle systems. Around 2025, fundamental technology and industry trends are expected to enable BEVs to be cost competitive against conventional vehicles without subsides, underlining the likelihood that LDVs will eventually be electric rather than any other alternative. Click to tweet: According to a new report from @NavigantRSRCH, by 2025, more than 68 million light duty HEVs, PHEVs, and BEVs are expected to be in use globally, with over half being plug-in vehicles.

“Battery cost reductions are having dramatic impacts on BEV cost and range, portending significant market growth in the years ahead,” says Scott Shepard, senior research analyst with Navigant Research. “Further battery innovations alongside vehicle automation promise to significantly disrupt the nature and business of transportation, although this process will take decades to come to full fruition.”

According to the report, long-range BEVs appear positioned for success as prices become competitive with economy brands after subsidies. This marks a milestone that could move BEVs from niche to mainstream, especially as the over 400,000 preorders of Tesla’s Model 3 indicate that the affordable 200-plus mile BEV could have a big impact on the vehicle market.

The report, Market Data: Electric Vehicle Market Forecasts, provides forecasts, market sizing, and market share analysis for the overall LDV market and light duty hybrid EVs (HEVs), plug-in hybrid EVs (PHEVs), and BEVs. Global forecasts for annual LDV sales and vehicles in use are driven by scenario forecasts on battery prices, oil prices, and autonomous mobility system (AMS) penetration within the LDV fleet. Forecasts are provided by segment under conservative scenario conditions, aggressive scenario conditions, and the average result of 24 scenario combination conditions. Core model scenario forecasts are also provided alongside HEV, PHEV, and BEV sensitivities to each major scenario forecast condition. An Executive Summary of the report is available for free download on the Navigant Research website.

About Navigant Research

Navigant Research, the dedicated research arm of Navigant, provides market research and benchmarking services for rapidly changing and often highly regulated industries. In the energy sector, Navigant Research focuses on in-depth analysis and reporting about global clean technology markets. The team’s research methodology combines supply-side industry analysis, end-user primary research and demand assessment, and deep examination of technology trends to provide a comprehensive view of the Energy Technologies, Utility Transformations, Transportation Efficiencies, and Buildings Innovations sectors. Additional information about Navigant Research can be found at

About Navigant

Navigant Consulting, Inc. is a specialized, global professional services firm that helps clients take control of their future. Navigant’s professionals apply deep industry knowledge, substantive technical expertise, and an enterprising approach to help clients build, manage and/or protect their business interests. With a focus on markets and clients facing transformational change and significant regulatory or legal pressures, the Firm primarily serves clients in the healthcare, energy and financial services industries. Across a range of advisory, consulting, outsourcing, and technology/analytics services, Navigant’s practitioners bring sharp insight that pinpoints opportunities and delivers powerful results. More information about Navigant can be found at

* The information contained in this press release concerning the report, Market Data: Electric Vehicle Market Forecasts, is a summary and reflects Navigant Research’s current expectations based on market data and trend analysis. Market predictions and expectations are inherently uncertain and actual results may differ materially from those contained in this press release or the report. Please refer to the full report for a complete understanding of the assumptions underlying the report’s conclusions and the methodologies used to create the report. Neither Navigant Research nor Navigant undertakes any obligation to update any of the information contained in this press release or the report.


Navigant Research
Lindsay Funicello-Paul, +1-781-270-8456